Ericaweblab

I'm Erica Scarná, a freelance SEO consultant and digital strategy specialist of Italian origin, currently based in Barcelona, from where I work with clients in Spain and Italy. I'm working as a self-employed professional, offering search engine positioning and tailored digital consulting services for B2C and B2B businesses, professionals, and e-commerce projects looking to grow sustainably in search engines.

My work combines technical and content SEO: keyword research, website architecture, on-page optimization, local SEO and Google Business Profile management, advanced Google Tag Manager and Google Analytics 4 implementation, and content strategy and copywriting in Spanish, Italian, and English. I work primarily with WordPress, which allows me to handle both the strategic side and the technical implementation of the website.

I specialize in international and multilingual SEO, helping businesses that want to position themselves in multiple markets at once to properly structure their hreflang architecture, adapt their content to each local buyer persona, and avoid the most common mistakes in web internationalization.

I currently manage projects across very diverse sectors: wedding, psychology, e-commerce, and B2B business, which has given me a comprehensive view of how to adapt SEO strategy to different audiences and purchase cycles.