Equinox Dynamics LDA

BACKGROUND

Please describe your company and position.

I am the CEO of Karolinska University Hospital

Describe what your company does in a single sentence.

Karolinska University Hospital is one of Europe's largest university hospitals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox Dynamics LDA to accomplish?

• We hired them to improve our hospital’s online visibility and boost search rankings so patients could easily find our services.

SOLUTION

How did you find Equinox Dynamics LDA?

• Online Search
• Clutch Site

Why did you select Equinox Dynamics LDA over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Equinox Dynamics LDA were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They conducted a full SEO audit, optimized our website content, built high-quality backlinks, and implemented technical SEO improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website now ranks higher for key medical services, organic traffic increased, and we’ve seen a noticeable rise in patient inquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project very well, kept us updated regularly, and delivered everything on time. Their communication was clear and responsive.

What was your primary form of communication with Equinox Dynamics LDA?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine creative strategies with solid SEO expertise was impressive. They understand how to make our hospital’s online presence stand out.

Are there any areas for improvement or something Equinox Dynamics LDA could have done differently?

No major issues. Everything went smoothly and met our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO of BladgeShop

Describe what your company does in a single sentence.

  We are an e-commerce brand offering home improvement products across Portugal and Spain.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Increase organic traffic and improve keyword rankings.
• Launch and optimize Google Ads campaigns to drive qualified leads.
• Improve conversion rates and reduce bounce rate through continuous site optimization.

SOLUTION

How did you find Equinox?

Referral

Why did you select Equinox over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency conducted a full SEO audit, fixed indexing issues, improved loading speed, built monthly backlinks, created optimized blog articles, set up Google Ads campaigns including Shopping and Search, tracked conversions through Google Tag Manager, and continuously tested ad creatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic increased by 78% in 3 months, Bounce rate dropped by 19%, ROAS on Google Ads reached 4.5x, 10+ keywords moved to top 3 positions in Google

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Yes, they work in structured monthly sprints, provide detailed reports, and respond to questions in under 24 hours.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 They understand the whole digital funnel -- from SEO to paid traffic and conversion optimization. We felt they were part of our internal team, not just an agency

Are there any areas for improvement or something Equinox could have done differently?

Would be nice to have a client dashboard for real-time updates and campaign tracking (they said it’s in development).

BACKGROUND

Please describe your company and position.

I am the Co-founder of A&T Digital

Describe what your company does in a single sentence.

Digital marketing services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Build a website on Framer
• SEO service

SOLUTION

How did you find Equinox?

Online Search

Why did you select Equinox over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had a great experience working with the team. They helped me with SEO, and I’ve already started seeing more traffic and leads coming in. Super helpful and knew exactly what to do.

We also moved our website design from Figma to a CMS platform, and they handled all the technical setup and launch. Everything went smoothly and looked just like we planned.

Really happy with the results — highly recommend them!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the project, I’ve seen a noticeable boost in website traffic and more leads coming through our contact forms. Our site now loads faster, is easier to manage, and ranks better for key search terms. The SEO work definitely made a difference, and the site launch went off without any issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid — everything was delivered on time, and they kept me updated throughout the whole process. Communication was easy, and they were always quick to respond whenever I had questions or needed to adjust something. I felt like they really listened and made sure everything was moving in the right direction.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most to me was how smoothly they handled the SEO and the technical side of the website. It’s not easy to find a team that’s good at both, but they really delivered on all fronts. They were also super easy to work with — no stress, just clear communication and solid results.

Are there any areas for improvement or something Equinox could have done differently?

Honestly, nothing major comes to mind. Everything went pretty smoothly.

BACKGROUND

Please describe your company and position.

I am the SEO for marketing agency of ClickMaster

Describe what your company does in a single sentence.

We are a marketing company that deals with setting up advertising in paid traffic sources

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• We hired Equinox as a partner to promote our website in search engines.

SOLUTION

How did you find Equinox?

Online Search

Why did you select Equinox over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Equinox were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox was responsible for setting up the basic SEO optimization of the site. As part of the work, specialists set up metadata, optimized the site structure for search engines, and ensured the correct indexing of the store. Although design, development, and integration were performed by other teams, Equinox's SEO setup created a solid foundation for further growth in organic traffic and increased visibility in search results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the store launch, online sales increased by 35% within the first few weeks. We also received very positive feedback from users on site speed and usability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and organized — they consistently propose testing ideas, track results, and quickly adapt based on our input.

What was your primary form of communication with Equinox?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management was clear, timely, and responsive. They followed all deadlines, reacted quickly to our comments, and adapted the solution based on our needs.

Are there any areas for improvement or something Equinox could have done differently?

Communication before launch could’ve been slightly more frequent, but overall we’re very satisfied.

BACKGROUND

Please describe your company and position.

I am the CEO of Rostu

Describe what your company does in a single sentence.

At Rostu, we create impactful presentations and templates that help startups and businesses pitch with clarity, gain trust, and secure funding.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Launch targeted ad campaigns
• improve website SEO
• generate qualified inbound leads

SOLUTION

How did you find Equinox?

Referral

Why did you select Equinox over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox launched high-performing Google Ads search and display campaigns tailored to our niche. In parallel, they conducted deep SEO research, implemented on-page changes, improved technical structure, and created a backlink strategy. Weekly performance reviews helped us adjust direction where needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Leads grew by 50% month over month for the first 3 months. SEO positions improved in Google for 25+ commercial keywords. Paid ads generated a consistent pipeline of qualified prospects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project clearly and consistently. Weekly calls and fast feedback loops ensured we stayed on track and saw results quickly.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team provided strategic advice beyond just execution — they guided us toward more effective long-term growth decisions.

Are there any areas for improvement or something Equinox could have done differently?

Would be great to add A/B testing support in the future for landing pages. Otherwise, everything met or exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Owner of Private Entrepreneur

Describe what your company does in a single sentence.

Structural, architectural and mechanical design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Set up and manage Google Ads campaigns to generate high-quality leads.
• Improve organic search visibility and keyword rankings through SEO.
• Optimize website conversion rate by aligning ad traffic with SEO landing pages.

SOLUTION

How did you find Equinox?

• Online Search
• Clutch Site

Why did you select Equinox over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox was responsible for the full setup and management of our Google Ads account, including keyword research, campaign structuring, ad copywriting, A/B testing, and performance optimization. They also implemented advanced tracking using Google Tag Manager and connected the campaigns to GA4 for accurate conversion measurement.

In addition, their team conducted a comprehensive SEO audit of our website, fixed technical issues, performed on-page optimization, built a content strategy based on search intent, and executed a monthly link-building plan. Deliverables included weekly performance reports, keyword ranking updates, and suggestions for continuous site improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 3 months, the number of qualified leads increased by 60%, and the cost per lead dropped by 35%. Our website traffic doubled, with a 120% increase in visitors coming from organic search. Several architectural design keywords reached the top 5 positions on Google. The bounce rate decreased by 28%, indicating improved user engagement and page relevance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was excellent. All deliverables were provided on time or even ahead of schedule. The team maintained clear and proactive communication throughout the project, regularly updating us on progress and quickly addressing any questions or suggestions we had. They were flexible, responsive, and genuinely interested in helping us achieve our goals, which made the entire collaboration smooth and productive.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was their ability to deeply understand our industry and propose tailored marketing solutions instead of offering generic strategies. Their attention to detail, creative thinking, and data-driven approach made a real difference. It felt like they were part of our internal team, not just an external agency  fully invested in our success.

Are there any areas for improvement or something Equinox could have done differently?

Overall, we were very satisfied with the collaboration. If anything, we would’ve appreciated slightly more frequent check-ins during the first phase, just to align expectations faster. That said, the team was always responsive when we reached out, and the final results exceeded our expectations

BACKGROUND

Please describe your company and position.

I am the CEO of an IT services company.

Describe what your company does in a single sentence.

We operate an eCommerce brand selling sustainable lifestyle products to customers in the U.S. and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Build a new Shopify website, set up Google Ads, and launch SEO to grow traffic and online sales.

SOLUTION

How did you find Equinox?

Found on Upwork, then continued collaboration directly

Why did you select Equinox over others?

Their ability to cover both Shopify development and full digital marketing

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox developed a fully functional Shopify store from scratch, including theme customization, product page templates, and conversion-focused design. After launch, they set up and continue to manage Google Ads campaigns and SEO activities: keyword research, blog content, technical fixes, link building, and analytics tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, revenue increased by 40%, cost per conversion improved by 25%, and organic traffic doubled over 4 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very structured, transparent timelines, shared dashboards, fast responses, and flexible when we needed edits.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They think strategically, work autonomously, and suggest smart improvements across development and marketing.

Are there any areas for improvement or something Equinox could have done differently?

We’d love their support in expanding to influencer marketing or affiliate channels in the future.

BACKGROUND

Please describe your company and position.

I am the CEO of Web Help Agency

Describe what your company does in a single sentence.

We specialise in Wordpress website development. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Increase sales through paid advertising, lower CAC, and scale Google and Meta Ads performance.

SOLUTION

How did you find Equinox?

Clutch Site

Why did you select Equinox over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox conducted an audit of our advertising accounts, rebuilt our Google and Meta campaigns, set up clear tracking with GA4, launched performance creatives, and managed campaigns with weekly reporting and monthly strategy calls.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within 3 months, our ROAS increased by 70%, CPA dropped by 38%, and monthly sales from paid ads doubled.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was always fast and clear. We appreciated their structured approach, testing process, and ability to adapt strategy when needed.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They approach each campaign analytically and creatively, with attention to every stage of the funnel, not just clicks.

Are there any areas for improvement or something Equinox could have done differently?

No major issues — they were proactive and flexible throughout.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Integritas

Describe what your company does in a single sentence.

We develop and scale a B2B SaaS platform focused on data analytics for marketing teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Equinox to accomplish?

• Improve our search engine visibility
• increase organic traffic
• generate qualified leads.

SOLUTION

How did you find Equinox?

Clutch Site

Why did you select Equinox over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Equinox were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Equinox worked on a full SEO strategy: starting with a technical audit, they built a semantic structure, optimized our site technically and structurally, and launched link building and content creation activities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 60% growth in organic traffic within 5 months and a clear increase in lead quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, transparent progress tracking, always met deadlines.

What was your primary form of communication with Equinox?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep SEO expertise, structured process, and strong strategic thinking.

Are there any areas for improvement or something Equinox could have done differently?

No, everything went smoothly and as expected.