Enlightenment.ai

BACKGROUND

Please describe your company and your position there.

I am the CMO of a Corporate group specialised in Direct Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Enlightenment.ai?

Data Strategy and Data Science

What were your goals for this project?

Create the right dashboards and take actionables from our data.

SOLUTION

How did you select this vendor?

We researched different Data Science companies and decided that EAI was the best fit.

Describe the project in detail.

I am responsible for the innovation in my company, and I was a bit lost on how to structure the data in a way that I could not only analyse what is going on, but also what actions we should be taking to improve our business.

There are multiple companies in the market that do Data Science but most of them will bill you by the time, so their incentive is for the project to take as much time as possible (billing you more in the process). Enlightenment AI takes a different approach, they start by doing Data Strategy.

I know most people feel the pressure from upper management to get going, but this was totally worth it. By starting with Data Strategy, we were able to understand which data was important for our specific business case saving thousands even before starting the project.

Once they actually started doing Data Science, we had a Data Roadmap for the whole project. Everyone knew exactly what needed to be done and what was expected. Saving time and money. It’s my understanding that most Data Science projects fail, now I can understand why, no strategy from the get go. Would like to thank the team from EAI, definitely recommend them. 5/5.

What was the team composition?

2 persons from each side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Confidential

How effective was the workflow between your team and theirs?

The workflow between us was great.

What did you find most impressive about this company?

Their approach by starting with Data Strategy.

Are there any areas for improvement?

No