Enchant Agency

BACKGROUND

Please describe your company and position.

I am the Head of E-Commerce of Red Equipment

Describe what your company does in a single sentence.

Since 2008, Red has created high-quality equipment for outdoor adventure, from market-leading inflatable paddleboards to award-winning changing robes and next-level waterproof bags. We design premium products that are made to last, easy to use – and above all, make life better by the water.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enchant Agency to accomplish?

• Increase revenue through email
• Create a full customer lifecycle email programme
• Increase subscriber and retention rates
• Help turn purchasers into lifetime advocates

SOLUTION

How did you find Enchant Agency?

Heard them on a podcast

Why did you select Enchant Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Enchant Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially started working with Enchant back in 2018 on an initial consultancy basis as we wanted to do a full audit of our email programme to identify areas for improvement as well as provide us with a road map for future developments and automated flows that we needed to build out. 
Once this had been done and we had delivered the initial scope of work we partnered with Enchant to migrate from HubSpot over to Klaviyo for a more dedicated D2C platform which was able to better deliver the type of content we wanted to provide for our customers whilst also saving some costs. Part of this work allowed us to split out our CRM into dedicated accounts for each of our Shopify stores to allow for better personalisation and easier management of each of our core territories. Part of this work included: 
1. Creating new templates 
2. Migrating contacts
3. Building out new flows and custom triggers
4. Providing greater insight into performance and key metrics for reporting
Following the migration we then worked with Enchant on a retained basis to further help us refine and continuously improve our email marketing communications and support our internal team through building out new flows, cleaning up the code in our emails and providing ongoing technical Klaviyo support. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Full migration from Hubspot to Klaviyo - on time. 
2. Increased revenue through email by 144%
3. Built out 17 new automated flows with segmentation included
4. Increased email deliverability by 121%
5. Delivered 3 new customisable templates with clean code to allow for more content to be sent before clipping. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Through regular online meetings, annual in-person meetings, and quick responses to email or Slack messages, we were always well informed about the progress of projects. As key deadlines approached, the level of support increased, ensuring on-time and full delivery of projects. 

What was your primary form of communication with Enchant Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge, insight, and experience across the whole team were impressive. It meant that you knew you were in safe hands and were being guided in the right direction for both short—and long-term success. 

Are there any areas for improvement or something Enchant Agency could have done differently?

They potentially did too good a job in training our internal team as we work with them now on a small technical project basis. 

BACKGROUND

Please describe your company and position.

I am the Head of Marketing & Digital of FSHC Group

Describe what your company does in a single sentence.

We provide residential, nursing and dementia care to older people in the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enchant Agency to accomplish?

• Migrate to Klaviyo
• Integrate Klaviyo with bespoke CRM
• Strategise + launch automated email marketing campaigns
• Design email marketing templates
• Define segmentation model
• Account audit

SOLUTION

How did you find Enchant Agency?

Podcast

Why did you select Enchant Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Enchant Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables. 

We had a number of requirements based on our strategic goal to incorporate email marketing into our marketing mix:

1. To provide health care professionals with bespoke bed vacancy information for each of our sites. Each contact is attached to one or more locations and requires bed vacancy data based on their specific information.
2. Provide expert guidance on deliverability to difficult to reach customer groups e.g. within the NHS / government 
3. To create email templates that the team could re-use time and time again
4. To provide strategic guidance and support the creation of automated emails
5. Analyse email performance
6. Audit account health

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully automated our communications to health care professionals. This generated an immediate uplift in referrals and ensured consistent weekly communications were achieved. 

We incporated SMS into our healthcare comms alongside email

We have successfully integrated our CRM data with Klaviyo and are now able to quickly build new campaigns and automations

We drive more traffic back to our website and are able to re-engage with customers and healthcare professionals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Enchant team are proactive and responsive. All deliverables are delivered on time and to the brief. We find their approach to briefs to be creative and innovative, and working on strategic planning is a joy. 

The project management is clear and easy to understand, with steps outlined clearly on our calls and documented within a jointly accessible project management virtual tool. 

As a client, we have never felt alone - Enchant will provide as much or as little support as required to ensure the success of the project. We have had a consistent team around us who understand our business and are keen to see us succeed. 

What was your primary form of communication with Enchant Agency?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Enchant are an exceptional fit for us. We want to work with people we like, who are creative and know their stuff. Philip and the team he has built around us are undoubtedly amongst the best email marketing strategists and technicians you can find and they make doing email look easy. Not only are Enchant technically extremely knowledgeable, and able to find solutions to almost any challenge, they bring an inspiring creativity to the table which we love. 

Are there any areas for improvement or something Enchant Agency could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of a plant-based food company.

Describe what your company does in a single sentence.

Plant-based food

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enchant Agency to accomplish?

• Increase revenue from Email flows
• Expert guidance on Klaviyo

SOLUTION

How did you find Enchant Agency?

Online Search

Why did you select Enchant Agency over others?

• Great culture fit
• Company values aligned

How many teammates from Enchant Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Enchant Agency conducted a strategic & tactical email marketing audit. This covered 1. Strategy &
performance, 2. Design, content & HTML, 3. Automation (flows), 4. Platform effectiveness, 5.
Operational efficiency, 6. List growth, 7. Testing & optimisation, 8. Behavioural science & persuasion.
A detailed roadmap for Q1, Q2, Q3 and Q4, covering all 8 areas of email marketing success explaining
what needed to happen, when and how.

Enchant Agency also provided us with a dedicated email marketing consultant + Klaviyo expert who supported us with strategy, tactics and platform implementation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our partnership with Enchant delivered outstanding results, not only in terms of financial performance but also in how we integrated their expertise into our broader marketing strategy. They became a trusted partner, helping us make critical marketing decisions that shaped the effectiveness of our on-site and email strategies.

From a performance standpoint, some of the key achievements include:

-) 10-15% growth in overall flow orders from H1 to H2.
-) Consistent improvements in key metrics, including Open Rate and Conversion Rate, which steadily increased across most of our flows.

These results highlight the tangible impact of Enchant’s strategic approach, driving both revenue growth and long-term marketing improvements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Enchant was great at managing our projects by using Monday.com plus frequent email communicatons. I can't recall any task being delivered late, they were responsive and on the ball.

What was your primary form of communication with Enchant Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Enchant Agency was exactly what we were looking for: a specialist agency deeply immersed in email and CRM, yet fully aware of email’s role within a brand’s broader marketing strategy.

They brought the technical expertise and strategic insight needed to elevate our email flows. Beyond just email and CRM, Enchant also provided top-tier marketing guidance, helping us make smarter decisions that enhanced our overall marketing impact. 

Are there any areas for improvement or something Enchant Agency could have done differently?

More in-person's meetings with key stakeholders would be a good idea!

BACKGROUND

Please describe your company and position.

I am the former head of marketing of a software company.

Describe what your company does in a single sentence.

The company provides B2B software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enchant Agency to accomplish?

• Maximise usage + adoption of HubSpot
• Create bespoke email marketing templates
• Create + optimise automated email campaigns

SOLUTION

How did you find Enchant Agency?

Referral

Why did you select Enchant Agency over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Enchant Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our main goal of working with Enchant was to help us utilize HubSpot better.  Prior to working with Enchant, we were not getting anything of value out of HubSpot. But, that changed quickly.

First, they helped us create a strategy of how to best use HubSpot.  We worked with them to implement this strategy over several years.  Enchant helped us clean up our list and discover who the best prospects actually were.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Any time we needed to do something or we were looking for some guidance, I felt as if Enchant had an expert in the subject that they pulled in to help us.  Enchant helped us launch multiple marketing automation campaigns.  

Another highly visible project was to help us launch, and steadily improve, a regular email newsletter. One big part of this improvement was a big reduction in the bounce rate. 

Enchant also helped us get up drip campaigns, by product, which allowed us to get new prospects onto our email list.  These drip campaigns were highly visible and please internal stakeholders. 

They helped us set up automation for sales reps focused by product.  These allowed our sales reps to interact with many more leads.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Enchant delivered items quickly and was very open to revisions.  They empowered us to be much more successful with HubSpot in the future. 

Enchant is that rare agency that is highly-skilled, particularly in HubSpot, gets things done and is very easy to work with.  If you need an email agency, you owe it to yourself to contact Enchant.  

What was your primary form of communication with Enchant Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Enchant really knows email marketing and are the utmost experts in HubSpot.  Plus, they are very easy to work with.  But, most impressively, they were always educating and helping us to be successful with HubSpot when the engagement ended.  I don't think many agencies would do that. 

Are there any areas for improvement or something Enchant Agency could have done differently?

My only wish is that we could have worked together longer.    But that decision was made above my level.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Orli Jewellery

Describe what your company does in a single sentence.

Jewellery company trade and retail 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Enchant Agency to accomplish?

• To help us with our Klavyo emails and to attract more customers

SOLUTION

How did you find Enchant Agency?

Online Search

Why did you select Enchant Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Enchant Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us with email strategies and flows to enable us to build on our data base. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes were good and we were able to create better emails and flows which led to better customer relations.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was first class and they quickly and efficiently responded to all our needs.  

What was your primary form of communication with Enchant Agency?

In-Person Meeting

What did you find most impressive or unique about this company?

We were very impressed with the owner and team and their ability to feel part of our company with their input. 

Are there any areas for improvement or something Enchant Agency could have done differently?

Not really