Emotive Analytics

Emotive Analytics is a consumer research company that assesses the emotional dynamics of consumer behavior -- including those that are nonconscious -- to help its clients develop more emotionally-engaging products, services, and their marketing. This mission is expressed by Emotive Analytics’ tagline “Revealing Consumer Feeling.”

Regarding nonconscious emotional dynamics (a.k.a., implicit or loosely System 1), Emotive Analytics has developed  IE Pro Technology to quantitatively reveal emotions and feelings targeted consumers have with brands, products, services, packages, ads, etc. IE Pro Technology is an affordable, practical, and scalable alternative to neuro and bio (a.k.a., “neuromarketing”) techniques. It’s survey based, so can be administered to large samples and on mobile devices. Also, it can assess very specific emotions and feelings, as opposed to just emotional dimensions such as positive or negative. Furthermore, Emotive Analytics has developed IE Pro YOU® (http://www.emotiveanalytics.com/ieproyou), an automated, online, DIY platform for conducting implicit association studies.

Qualitatively, Emotive Analytics has developed a variety of group and individual interviewing techniques that effectively assess emotional dynamics better than traditional focus groups or IDIs. These techniques come from clinical psychology and include relaxed mind state interviewing and psychodrama.