Emma Sottardi

Emma Sottardi is a freelance Webflow designer, developer, and copywriter. Originally from California, currently living in Europe, she works on a retainer basis with clients globally. She specializes in building and maintaining complex, CMS-driven Webflow sites, combining design, custom development, copywriting, and technical SEO into a single point of contact. 

Her core services include:
Webflow Design & Development
End-to-end Webflow builds and ongoing site development using the Client-First framework, including custom CMS architecture, Finsweet Attributes, custom JavaScript when necessary, and integration work with third-party tools and CRMs. 

Copywriting
Website and marketing copy for service businesses, with particular experience developing and maintaining brand voice guidelines, so messaging stays consistent as a site grows over time.

SEO & AEO
Technical SEO audits and fixes plus a proactive approach to Answer Engine Optimization, structuring content so it performs well both in traditional search and in AI-generated answers. 

Ongoing Retainer Support
Most of Emma's client relationships are structured as monthly retainers rather than one-off projects, which means she typically becomes embedded in a client's day-to-day marketing operations, troubleshooting issues as they come up, and building new pages or features as the business evolves.

Ideal Client Fit
Emma works best with service-based businesses that have an existing Webflow site (or want one built) and need a long-term partner rather than a single project handoff. She's a strong fit for teams who want their marketing site to keep pace with the business: new pages, updates to the CMS, tweaks to the copy to keep things fresh, and technical SEO that doesn't get neglected once the initial build is done.