EmCube

BACKGROUND

Please describe your company and position.

 I am the President of a gaming company 

Describe what your company does in a single sentence.

Video game producer and publisher. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EmCube to accomplish?

• Helped implement the AppsFlyer MMP for Funny1s's mobile game Propaganda on iOS and Android, so installs from paid user acquisition attribute to the correct media source and in-app events like gameplay milestones and purchases are tracked accurately.
• Integrate and validate Meta, Google Ads, Snapchat and TikTok with AppsFlyer, plus SKAdNetwork (SKAN 4.0), AdAttributionKit and OneLink deep linking, before paid campaigns for the game went live.
• Design an event tracking plan covering the full marketing funnel, from ad click and install to onboarding, engagement, retention and purchase, so the team can monitor funnel drop-off and optimize campaigns on post-install events.

SOLUTION

How did you find EmCube?

Online Search

Why did you select EmCube over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from EmCube were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided a cost-effective way to get my clients and their attribution. Best company ever!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Installs from Meta, Google Ads, Snapchat and TikTok now attribute to the right media source instead of Organic, giving the team trusted CPI, retention and ROAS by channel for mobile game user acquisition.

Launch-ready mobile attribution stack, with every ad network integration, SKAN conversion value and in-app event tested end to end, so paid UA budget went out on clean AppsFlyer data from day one.

Full-funnel visibility: the team can now see where users drop off between install, onboarding, engagement and purchase, by channel and campaign, instead of judging UA performance on installs alone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the project before the deadline, which is amazing! And saved us a lot of time to finish other parts of the project. 

What was your primary form of communication with EmCube?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Fast delivery and great quality. 

Are there any areas for improvement or something EmCube could have done differently?

Keep the momentim that they are having at the moment. 

BACKGROUND

Please describe your company and position.

I am the CEO of a marketing company 

Describe what your company does in a single sentence.

Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EmCube to accomplish?

• Measure the marketing effectiveness for different user acquisition campaigns

SOLUTION

How did you find EmCube?

Online Search

Why did you select EmCube over others?

Great culture fit

How many teammates from EmCube were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating a real time retention dashboard on Looker with complex data filtering functionality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consolidated a 256-line manual SQL report into a tested 20-model pipeline with 43 data-quality checks, refreshed daily across 2 markets. Gives self-serve repurchase and LTV analysis on 565k+ customers across 18 time windows, from 5 minutes to 12 months post-acquisition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent to work with

What was your primary form of communication with EmCube?

Virtual Meeting

What did you find most impressive or unique about this company?

EmCube worked with integrity and respect and was able to bring such valuable context to the conversation about what we should measure and what datapoints might be flawed.

Are there any areas for improvement or something EmCube could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a mobile app solutions firm.

Describe what your company does in a single sentence.

Mobile apps

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire EmCube to accomplish?

• The objective was to achieve maximum attribution for their mobile campaigns across iOS and Android.

SOLUTION

How did you find EmCube?

Online Search

Why did you select EmCube over others?

• High ratings
• Good value for cost

How many teammates from EmCube were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Attribution for mobile app

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Attribution rate for mobile campaigns

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Muffaddal set up our entire attribution stack for our app: AppsFlyer, RevenueCat, Meta and TikTok integrations, event mapping, SKAN, everything. Before that our data was a black box. Now every campaign decision we make is based on numbers we can actually trust. Muffaddal worked fast and explained things in plain language. Easily the best specialists we've hired.

What was your primary form of communication with EmCube?

Email or Messaging App

What did you find most impressive or unique about this company?

Great communication 

Are there any areas for improvement or something EmCube could have done differently?

everyhting is perfect.