Don't Copy, Create!
EliteStart formerly known as Comet Creative is a full-service creative agency located in the Greater Seattle Area. For over thirty years we’ve created dynamic connections between clients and their ideal customers. Our branding creates memorable experiences that add business value with capability across Web Design and Development, Marketing, Brand Strategy and Positioning.
TaylorMade Golf Reebok Four Seasons Hotels & Resorts 20th Century Fox HP Lilly Reno Gemological Institute of America American Cancer Society Z Bioscience Gene Biotherapeutics Heritage Architecture & Planning SGH Architects KNA Structural Engineers Mova Globes Westberg White Architecture Hope-Amundson Structural Engineers
MOVA’s unique products were invented by physicist Bill French in the 1990s. The globe is a perpetual-motion decorative accessory that is unlike anything in the world. Since the company’s founding, buyers perceptions have changed, as well as how decorative accessories are purchased. How did EliteStart create a refreshing, modern attitude, supported by a story of this unique product? By developing personas and studying how consumers perceive their products.
Branding and design for exclusive residence club membership campaign: collateral, direct mail, e-mail marketing, presentations, brochuers, and interactive CDs.
Result: Sold out shared ownership properties in Carlsbad, Costa Rica, Jackson Hole, Punta Mita, & Scottsdale.
Marketing and design support for a global brand creating high-profile collateral, website, e-mail marketing, scientific magazines, tradeshow design and education catalogues.
Result: Revenue growth from 75 to 202 million.
Twelve years of creative services including branding, collateral and trade show design, advertising, environmental graphics, soft goods, apparel design and product graphics.
Result: Revenue growth from 22 to 336 million.
EliteStart was tasked with developing a positioning strategy, identity and story that would communicate the newly formed firm’s brand personality. After years of working for large companies and uninspired by the work they were doing, three architects established their own company where they would lead projects and champion great work. Our Brand Quest strategy process solidified their direction and purpose after which we design an edgy design aesthetic. “Serious fun” captures the essence of this brand, powered with lighthearted language, a bold green and gray palette, accompanied by playful LEGO® characters and graphics.
EliteStart collaborated with the new owners of this forty-year old architecture firm in Redlands, California. The brand strategy revealed that the company had changed significantly with the new owners at the helm. They brought a new vision of energy, enthusiasm and a robust culture of service coupled with empathy. They were intent on maintaining the firm’s history as the “go-to-firm” that provides essential architectural services for school districts, commercial and residential projects.