Contact Elemental
Get a custom proposalOn-Demand Ecommerce Director and Shopify expertise
Elemental is an Auckland-based Shopify agency helping established New Zealand brands grow online. A Shopify Partner since 2012 with a 5.0 rating from 87 reviews, we’ve spent over a decade building, migrating and optimising Shopify stores for NZ businesses from emerging DTC labels to brands like Back Country Cuisine, Nutribullet ANZ and Auckland Museum. Our longest-standing client, Thunderpants, has been with us since 2014.
Alongside Shopify builds and migrations, our core focus is ecommerce audits and optimisation: we diagnose what’s quietly costing established stores sales — technical issues, broken or misconfigured product feeds, Google Merchant Center problems, and conversion leaks — and fix them with measurable before-and-after results.
We also assess AI readiness: whether a store’s products and content can be found, understood and recommended when customers ask ChatGPT or Google for suggestions, which is fast becoming a real discovery channel for NZ brands.
For brands that need ongoing senior ownership rather than one-off fixes, we provide on-demand ecommerce direction — experienced leadership for businesses who aren’t ready for a full-time hire.
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Min project size
Undisclosed
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Hourly rate
$150 - $199 / hr
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Employees
2 - 9
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Year founded
Founded 2012
- Web Design
- 25%
- Digital Strategy
- 20%
- AI Consulting
- 10%
- AI Expertise
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- AI Consulting Focus
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- AI Deployment
- 50%
- AI Strategy
- 50%
- Conversion Optimization Focus
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- Digital and IT Strategy Consulting Focus
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- IT Assessment
- 60%
- eCommerce Marketing Focus
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- Shopify Marketing
- 100%
- Frameworks and CMS
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- Other frameworks and CMS
- 100%
- eCommerce
- 100%
- Small Business (<$10M)
- 60%
- Midmarket ($10M - $1B)
- 40%
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Our Story
Elemental has spent over a decade making Shopify work harder for New Zealand brands. We started in 2013 building stores for NZ businesses, and our first client — Thunderpants — is still with us today. We've grown into the team NZ brands call when their store needs senior ownership: audits that find what's quietly costing sales, fixes with measurable results, and on-demand ecommerce direction for brands not ready for a full-time hire.
What Sets Us Apart
13 years, senior people only.
You work directly with the expert doing the work — no account managers, no juniors learning on your store. A Shopify Partner since 2012 with a 5.0 rating from 87 reviews.Operational, not theoretical.
We fix the feeds, integrations, Merchant Center issues and conversion leaks that quietly cost stores sales — with before-and-after results, not strategy decks.Honest about tradeoffs.
We'll tell you what not to spend money on. It's why brands stay with us for a decade.Contact Elemental
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