EDL

BACKGROUND

I am the Online chef/online Manager of L'easy

Finance

OPPORTUNITY / CHALLENGE

• Design a high-converting, consumer-centric website that brings L’easy’s new strategic direction and Kontrapunkt rebrand to life online. It had to keep the warmth customers already loved, support a broad product universe and make it easier to browse, compare and apply.

SOLUTION

Earlier collab

Referred to me

2-5 Employees

New web design for L'easy. 

RESULTS & FEEDBACK

Improved conversion: Customer interviews and competitor analysis shaped clear user journeys around key decision moments. Wireframes and prototypes of the main conversion flows were refined with stakeholders, so customers who are ready to apply can do it with less friction.

Easier product discovery: A reworked information architecture helps customers find what they need across L’easy’s broad product universe, whether they are browsing, comparing or ready to act. The result is a more seamless journey from first visit to application.

A scalable brand foundation: Kontrapunkt’s new identity was translated into a practical digital language of typography, colour and tone. Built to be accessible, responsive and fast on every device, the site can evolve with the brand as customer needs change.

They are proactive and deliver on time. 

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Their approche to the task, and that they can reflect 

None

BACKGROUND

I am the Founder of NemTilmeld

Confidential.

OPPORTUNITY / CHALLENGE

• Give NemTilmeld an admin experience that lives up to its reputation for personal support. The redesign focused on navigation, structure and the primary pages where event organisers spend their day, leaving a design foundation in Figma the in-house team could keep building on.
• Build a design system in code that NemTilmeld's developers can own. 89 components documented in Storybook, with foundations for colour, typography, spacing, radius and icons, built for the stack the team already works in and kept in a separate repository so what is designed is what ships.
• Design engineer the entire platform in code. 59 pages across events, billing, company settings, help centre and onboarding, each assembled from the design system, working in light and dark theme and in Danish and English, delivered continuously into NemTilmeld's GitHub as finished screens.
• Make review and sign-off transparent. A review index lists every page and component with its status, and NemTilmeld's team comments and approves directly on each page or in Storybook. Everyone sees what is done, in review or still coming, and a page only counts as finished once approved.

SOLUTION

At a network meeting.

Great culture fit

2-5 Employees

A new design of the administration of a SaaS product.

The deliveries was first the design, then the html version of all the pages.

RESULTS & FEEDBACK

89 components in the design system, all documented in Storybook and built on shared foundations for colour, typography, spacing, radius and icons. Every component is written for the stack NemTilmeld's developers already use, so the system is ready to adopt instead of needing to be translated.

59 pages design engineered in code across events, billing, company settings, help centre and onboarding. Each one is assembled from the design system, which means the full admin platform now runs on a single, consistent set of components instead of one-off screens built in isolation.

2 themes and 2 languages on every page. All 59 pages work in both light and dark theme and in both Danish and English, giving NemTilmeld full coverage for its users from the first release instead of retrofitting themes and translations later at a higher cost to the team.

The project management seems fine. They delivered as promised.

Email or Messaging App

Their eagerness to deliver quality.

A little more communicative in periods where they were working on tasks.

Like updates about progress before something is completed.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at Accutics, a company that provides a unified platform that standardizes marketing data for brands and agencies, streamlining workflows, improving data quality, and enabling better collaboration and decision-making across teams and channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EDL?

We needed help designing our entire application.

SOLUTION

What was the scope of their involvement?

EDL has designed our entire application, from simple workflows like managing users to more complex tasks like building an entire taxonomy configuration in an easy and understandable way for the end user. The team has delivered final UI designs and a component library.

What is the team composition?

We’ve worked with a couple of teammates from EDL.

How did you come to work with EDL?

EDL was a personal recommendation.

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EDL has delivered the final design before the agreed-upon deadlines. We’ve received a lot of positive feedback from users about the great UX design.

How did EDL perform from a project management standpoint?

EDL has always delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

EDL’s understanding of our business and users is impressive, even when the project gets really technical.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. They’ve delivered on every agreed-upon aspect.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of Propbinder, a real estate company. We provide solutions that help property managers reduce administrative tasks so they can focus more on tenant relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EDL?

We needed help elevating our company's presence.

SOLUTION

What was the scope of their involvement?

EDL has designed our identity, website, and design system for apps. The team has been responsible for everything regarding the website and app.

What is the team composition?

We’ve worked with 2–5 teammates from EDL.

How did you come to work with EL?

Someone referred EDL to us. We chose them over other options because they were a great culture fit and could deliver amazing results.

How much have you invested with them?

N/S

What is the status of this engagement?

We started working with EDL in August 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

EDL's results are visible in the design. In general, the attention and feedback for our company have increased. For our app, we use PostHog for measuring more engagement.

How did EDL perform from a project management standpoint?

EDL has always been good at delivering on time. We communicate with them through in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

EDL has a great team and dedicated focus.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Propbinder, a real estate company. We provide solutions that help property managers reduce administrative tasks, allowing them to focus more on tenant relationships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with EDL?

We needed help with our company's branding.

SOLUTION

What was the scope of their involvement?

EDL has been helping us with our company's branding since the beginning of our partnership. The team has created our company's name, logo, and website.

What is the team composition?

We've been working with 2–5 teammates from EDL.

How did you come to work with EDL?

EDL reached out to us, and I decided to work with them because they were a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in September 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't tracked any metrics, but our engagement with EDL is all about trust.

How did EDL perform from a project management standpoint?

EDL's project management has been awesome. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

EDL's thought process and work have been impressive. And their ability to really understand us

Are there any areas they could improve?

I don't think there's anything they can improve on.