EcoAppraise

EcoAppraise is a regulatory risk analysis platform designed to help communications, sustainability, legal, and PR teams identify potential greenwashing exposure before environmental claims are published.

The platform evaluates sustainability messaging through a structured rules engine aligned with major global regulatory frameworks including the US FTC Green Guides, UK CMA Green Claims Code, EU consumer protection rules, and comparable guidance in Canada, Australia, New Zealand, and India.

Users can scan web pages or text in seconds to generate a confidential regulatory risk report highlighting claim-risk triggers, evidence gaps, and potential compliance exposure.

The system combines guard-railed AI with a deterministic regulatory rule set to produce structured outputs including:

• executive summary risk memo
• detailed claim-by-claim analysis
• regulatory trigger identification
• suggested compliant rewrites

EcoAppraise scans can analyze content in multiple languages, with all reports delivered in English for consistency across jurisdictions.

Reports are confidential and can be accessed securely for up to 90 days via reference ID.

Typical users include:

• PR and corporate communications teams
• sustainability and ESG reporting teams
• legal and compliance departments
• marketing and brand teams

EcoAppraise allows organizations to quickly stress-test sustainability messaging before publication and reduce the risk of regulatory scrutiny related to environmental claims.