Eat It Up Media

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of Media Experts. We are an advertising firm that takes care of any needs related to marketing, technology, and advertising for our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Eat It Up Media?

We've worked with Eat It Up Media on a few projects trying to address challenges in traditional media and how to drive further engagement for our clients. For this project, We have a client that needs advertising for remote areas, and we needed to find a new solution. 

SOLUTION

What was the scope of their involvement?

We have a client who’s an internet provider. We are addressing the challenge of how to engage individuals in remote areas without the internet during the COVID-19 pandemic. Because of the pandemic, people are either stuck in their homes or only going to the necessary areas that they need to go.

Eat It Up Media’s work consists of finding unique ideas or advertising opportunities within various central locations that our client is interested in. They came up with different marketing campaigns, one involved branding placement and design on pizza boxes. Another one consisted of advertisements placed on an electric vehicle. When people were on the road they were able to look at the vehicle and get the information from it.

They have a creative department that brings us different ideas and options for our projects. We then choose one of them, present it to our client, and then we are off to the races.

What is the team composition?

We have one main point of contact.

How did you come to work with Eat It Up Media?

We reach out to a couple of different vendors with challenges we might face during the projects. Eat It Up Media is extremely diligent and very responsive. They give a sense that they are up to the challenge. A project like this is going to take not just someone signing off on a piece of paper and then hoping someone else would do the work. There's a lot of manpower needed, and they really give the sense that they do their homework. They know exactly what the markets are about, the costs, and the limitations of the project.

What is the status of this engagement?

We have worked with them for quite some time. For this project, we started in February 2020 — the client renewed the contract, so it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because of the client, I'm not allowed to share a lot of the numbers, but I can say that the impact of it made it so that the project was renewed. There’s definitely awareness and sales growth month over month because originally the project was planned for three months, and it's been renewed for a whole year, which was a success in itself.

How did Eat It Up Media perform from a project management standpoint?

The communication with Eat It Up Media is excellent. First of all, they are really quick in their response times, even when they don’t necessarily have an answer to our questions. We know they are on top of it because they give us a timeframe every time. Then, they get back to us in a certain amount of time. They are always very polite, very transparent, and honest. 

What did you find most impressive about them?

Their strength is how much they care about the project they're working on — they care about the project like it's their own project and business. They act like they are the entrepreneur on all of their campaigns. Their focus has always been on making sure the project is successful.

Are there any areas they could improve?

It was initially hard to find Eat It Up Media. I think they don’t promote themselves very well.

Any advice for potential customers?

Give as much context and information as you can so that Eat It Up Media has an opportunity to come back and share what they can do. Sometimes people hold back and don’t give enough information. If you want to get the most out of them, you've got to give them the context of the client and nuances. The more information you give them, the better the creativity and innovation in the product that they give you back.