Each To Their Own

BACKGROUND

Please describe your company and your position there.

Tambia is a specialty coffee company importing single origin specialty coffee beans from our farms in Colombia and Tanzania to sell to consumers via ecommerce in the UK . I am the Managing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Each To Their Own, and what were your goals?

We hired Each to Their Own to develop our overall brand creative, brand guidelines, and application to marketing materials. Goal was ultimately to launch company / brand.

SOLUTION

How did you select this vendor?

They were recommended by a peer.

Describe the scope of their work in detail, including any steps and the final deliverables.

• Participant in company briefing
• mission, values, offering, strategy
• Review project brief, exceptions and deliverables
• Provided cost estimate based on SOW
• Developed brand concepts for review and selection
• Built out full guidelines
• Creative, tone, message, logo, imagery
• Delivered via an organized brand site

How many people from the vendor's team worked with you, and what were their positions?

Two people. The creative director and the copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Tambia now has a well developed brand that aligns with the companies mission. It has also allowed us build out off he creative / marketing work in a consistent way.

Describe their project management style, including communication tools and timeliness.

The team provided clear deliverables and timetables. They communicated well via email and conference calls. They were very responsive and took complete ownership.

What did you find most impressive or unique about this company?

They are very nice and easy to work with. They took a real partnership approach and we worked together as a team to meet goals. Nothing is a problem for them and they work to complete work of high quality that achieves the mission.

Are there any areas for improvement or something they could have done differently?

No.