Doing Good Studios

BACKGROUND

Please describe your company and your position there.

I am the CEO of a streetwear apparel line where we provide quality, handcrafted apparel accessible to all our customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Doing Good Studios, and what were your goals?

We were in desperate need of branding, logo and graphic designs. We were in search of a one stop shop that could provide all that and more. What initially started off as a conversation of apparel graphics turned in to so much more and our goals were greatly surpassed.

SOLUTION

How did you select this vendor?

I have gone years trying to find the right fit with a graphic designer. I decided to think outside the box and reach out to a friend outside of the industry. He quickly connected Doing Good Studios and I. I would say after our first conversation and meeting with the team and seeing their past work, I knew they understood what I was looking for and felt they were the best fit for our brand.

Describe the scope of their work in detail, including any steps and the final deliverables.

They took an approach I was not expecting and greatly welcomed. They had me fill out a questionnaire and interviewed me extensively. The whole process flushed out the brand's vision and mission statement. What I thought would only be graphic designs, ended up being so much more - a brand new logo, a company deck, marketing strategies, in addition to graphics.

How many people from the vendor's team worked with you, and what were their positions?

I worked with three people from the company: the owner, operations manager, and design director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of the project, our brand now has a clear, distinct vision. The new logo and graphics give us a whole new fresh, hip look. We're also able to finally convey our mission. In every milestone, their presentation was professional and clear with their research and industry data.

Describe their project management style, including communication tools and timeliness.

The team stuck to the calendar and schedule as planned. Communication included emails, phone calls, texts and video conferences. For every meeting, they had a set agenda, starting with a quick overview and always concluding with a recap and next steps.

What did you find most impressive or unique about this company?

We're impressed with their ability to flush out our vision and the meaning behind our ideas. The best way I can describe it is therapeutic. It was a technique I did not expect, but thoroughly enjoyed the process.

Are there any areas for improvement or something they could have done differently?

At this moment, I cannot say there are any areas for improvement. If anything, I think other design groups and agencies can learn a lot from Doing Good Studios in how they handle their clientele.