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Do Words Good

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Words that do your brand justice

Do Words Good is a copywriting and brand language studio for challenger brands. We help brands work out what to say and how to say it, then make sure everyone (AI included) can write it consistently. That means full verbal identity guidelines, website and brand copy, custom AI copybots that actually write in your voice, and hands-on workshops for marketing teams. Run by brothers Jack Barclay and Joe Karaali-Barclay, we’ve written for 300+ brands including Beachbum, Vodafone, Discord, OVO and the RNLI. Fully remote and UK-based. Book a free intro call or try our free AI brand voice audit.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    2 - 9
  • Year founded
    Founded 2021

Overview by:

Reviewer avatar
Joe Karaali-Barclay
Co-founder & Senior Copywriter About the Team

Service Lines
Branding
20%
Content Writing Services
20%
Corporate Training & Coaching
15%
Content Marketing
10%
Digital Strategy
10%
Ecommerce Marketing
10%
Email Marketing
10%
AI Development
5%

No Focus Areas have been added yet…

Industries
eCommerce
35%
Consumer products & services
20%
Retail
20%
Food & Beverage
15%
Non-profit
10%
Clients
Small Business (<$10M)
55%
Midmarket ($10M - $1B)
30%
Enterprise (>$1B)
15%

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Our Story

We’re Do Words Good, two brothers and a small studio turning messy positioning into clear, consistent brand language. With 25+ years’ experience and 300+ brands (OVO, Vodafone, Discord, Treecard, Animal), our team (creative director Jack, senior copywriter Joe, Head of Studio Vic) crafts brand voice systems, copy, training, and AI-ready guidelines so every channel (including robotic colleagues) stays on brand, every time.

Meet the Team

Joe Karaali-Barclay

Joe Karaali-BarclayCo-founder & Senior Copywriter

Joe got his start as a one-man marketing department for an ecomm brand, doing everything from copy to CRO to graphic design. He then went on to win awards as part of the team at one of the UK's most prominent agencies before teaming up with Jack to l

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