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DMSS is a Greece-based Digital Marketing Agency, specializing in AI SEO, healthcare marketing, Google Ads, authority marketing, and strategic digital growth.
At DMSS, we operate as a specialized growth agency, combining deep platform expertise with strategic thinking to deliver measurable results at the right investment level. DMSS – Marketing Agency in Athens boasts one of the largest portfolios of professionals on the First Page of Google, presented in real time at scheduled appointments.
Michalis Botas, founder of DMSS, is a Marketing Professor and pioneer in Native Marketing, Microtargeting, Global SEO, and AI-based data analysis and currently one of the few marketers in Europe to have implemented structured AI SEO campaigns with measurable visibility on ChatGPT and Perplexity.
DMSS has been included for several consecutive years in the European directory of top digital marketing agencies in Europe.
Measurable reports:
- DMSS manages 90+ active medical clients, including 30+ clinic directors and department heads, ranking them 1st across hundreds of high-volume searches, from broad queries like "general surgeon Athens" or "best ophthalmologist" to procedure-specific searches like "rhinoplasty".
- 65–70% of our medical clients appear as the first AI-generated answer on ChatGPT, Perplexity, and Google AI Overviews for intent-driven queries like "who is the best surgeon for this condition" and "where should I go for this procedure."
- From zero to #1 on Google in under 6 months: Theospine.gr - built from scratch and ranked #1 organically for "spine surgeon Athens"
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UniOpen: taken from zero to the #1 organic result for "distance learning degrees" in just 4 months.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Athina, Greece
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Year founded
Founded 2012
1 Locations
- Athina , Greece
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Our Story
DMSS was founded by Michalis Botas with a clear vision: to build a modern marketing agency focused not only on visibility, but on long-term digital authority.
Recognizing that search behavior, consumer trust, and online discovery were rapidly evolving, Michalis built DMSS around a strategy-first approach that combines SEO, AI visibility, paid media, authority content, and brand positioning into one integrated growth system.
What Sets Us Apart
Authority, Not Just Marketing
Through SEO, AI visibility, strategic content, paid media, and reputation positioning, we help businesses strengthen how they are discovered, perceived, and trusted across both traditional search engines and emerging AI-powered platforms.Strategic & Hands-On Collaboration
At DMSS, every project is approached through close collaboration, strategic thinking, and continuous optimization across SEO, paid media, content, and digital visibility.Built for the Future of Search
Search is evolving beyond traditional rankings. DMSS helps brands strengthen their presence across Google, AI search engines, generative platforms, and modern discovery ecosystems through AI SEO and authority-based digital strategies.Locations (1)
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