Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing coordinator at Uvalle Law Firm, a personal injury law firm. Along with the marketing director, we handle everything from traditional media (TV and radio) to the website and social media advertising.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed help to stay visible in the crowded San Antonio, Dallas, and Houston markets. We want to be on the top of people's mind so they think of us if they’re ever in an accident. We also wanted to show up at the top of the Google search results when people are searching online for an attorney.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising manages our Google Analytics and Google Ads. They set up campaigns and provide reports. They track how many leads come in according to various ads we run, and measure leads from the website from different phone numbers.

What is the team composition?

We work with Ashlynn (marketing strategist, Disruptive Advertising).

How did you come to work with Disruptive Advertising?

I can't answer that because I've only been here a month. The firm was working with Disruptive Advertising before I came on board.

What is the status of this engagement?

We started working together in October 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're now better able to rack in detail where our leads are coming from. Having that part of our digital strategy handled helps us a lot, especially for a small marketing team. Disruptive Advertising saves us a lot of time and pain by putting the data together together for us every week.

How did Disruptive Advertising perform from a project management standpoint?

Ashlynn is very responsive and reliable. She stays on top of everything. She's taught me a lot of new things in Google Analytics. I like that she's solution oriented. Any time we have a change or an issue or a question, she quickly follows up by finding a solution for us.

We have weekly calls and also communicate by email. Ashlynn has access to our Google account. She goes in and reads the data and gives us a recap on our calls. During the call, we’ll all log in to the platform and review the data together. She also makes a Google Sheet that shows what phone calls came in from each ad.

What did you find most impressive about them?

Their organization sets them apart. Before each call, Ashlynn creates an agenda of what we're going to cover so we know what to expect. She also follows up with a recap after each call. She lets us know what she’s working on and will have an answer to our questions by the following week.

Are there any areas they could improve?

At the moment I can’t think of any problems or criticism. We make a lot of changes on our side, such as pausing our Google Ads campaigns, which means they don't have as much time to measure leads or conversions. That's not on them.

Do you have any advice for potential customers?

Always ask any questions or concerns you have. Disruptive Advertising will do whatever they can to find an answer for you and achieve your advertising goals.

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing at a machinery company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

I had been managing all PPC advertising myself, but I knew there was room for improvement. I hired Disruptive Advertising to coordinate our paid online advertising.

SOLUTION

What was the scope of their involvement?

We rely on Disruptive Advertising to coordinate Google Product Listing Ads through our e-commerce website. They perform similar services with Bing.

Disruptive Advertising has also provided a variety of new landing pages, improving the quality of my weakest online element. They A/B test every week to determine which converts at a higher rate.

What is the team composition?

Jeff (Legal Senior Team Lead, Disruptive Advertising) has been our point of contact from the beginning. He has a few people helping him in different areas periodically.

How did you come to work with Disruptive Advertising?

They demonstrated an apparent systematic approach and a way to improve our ROI.

How much have you invested with them?

We’ve spent $150,000 so far.

What is the status of this engagement?

Our engagement began in July 2017 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our cost per lead is about 25% of what it cost us before engaging with Disruptive Advertising. We also generate far more leads as a result of their work. The difference in how these ads are performing is incredible.

How did Disruptive Advertising perform from a project management standpoint?

We have weekly phone calls and email correspondence with Jeff to review our progress and make plans for the upcoming week. They’re remarkably customer-service oriented. They will respond to emails and phone calls any time seven days a week.

What did you find most impressive about them?

I feel like I am in good hands. They’re knowledgeable in their space, and I'm confident in their skills. Their team is engaged with the project. Disruptive Advertising has proven to be reliable in creating landing pages and designing new ads.

Are there any areas they could improve?

They offer some copywriting services, but it’s not very strong. We came to that conclusion together, and they recognize it as an area they’ll try to improve in this year.

Do you have any advice for potential customers?

Have your operational metrics in order. Before taking on a project like this, you must understand what your lead cost is, what your conversion cost is, and what your ROI is per lead so that you can know if they’re doing good work for you.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO and SEM Manager at Madison Reed, a hair coloring brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed an outside vendor to help us capture more of the market with our paid search, increasing brand awareness and volume of sales.

SOLUTION

What was the scope of their involvement?

They improved the results of our paid search. Our main sales focus is hair color, so I started by asking them to optimize that category, improving efficiency and achieving growth. We’ve used Google Analytics and Google Ads to track our success, as well as Looker, which we rely on even more than analytics.

What is the team composition?

I work with Aaron (Marketing Consultant, Disruptive Advertising) and Jenae (Marketing Consultant). Jenae handles the shopping exclusively, which Aaron handles most of the rest of the account except for the campaigns I manage.

How did you come to work with Disruptive Advertising?

I got in touch after researching them online. I decided to contract with them after the initial discussions impressed me.

How much have you invested with them?

We spend $7,500 per month for management and ad fees. The management fee is 5%-10% of the ad spend.

What is the status of this engagement?

We started working together in July 2018 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re on track to hit 1,300 hair color conversions this month. Our previous vendor was unable to top 700. Year over year, we’re achieving about 40% positive growth.

How did Disruptive Advertising perform from a project management standpoint?

They work in an organized and detail-oriented style. They’ve been quick to respond to my emails and to give me a call when asked. I’ve set goals for them and they create weekly reports based on those goals.

What did you find most impressive about them?

They set up a keyword strategy which is optimized for reach, conversions, and efficiency. Organization and fundamental structure is their strength.

Are there any areas they could improve?

I’d like to see even more proactive suggestions from them.

Do you have any advice for potential customers?

Clients should engage them on a weekly basis or every other day.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Coleman and Company, a company that sells custom apparel equipment to new and existing businesses. We mainly provide digital T-shirt printing equipment and accessories so that companies can create their own branded merchandise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to reach potential customers through Google products, such as Ads and Shopping. We wanted an expert partner to help us launch successfully.

SOLUTION

What was the scope of their involvement?

We worked together to create a mixture of propositions, with the initial idea being to get the products from our e-commerce site onto Google Shopping and Google Ads. Disruptive Advertising outlined how to properly and effectively do that, including compliance with Google’s requests, summarizing the cost, and segmenting the products. We work with their conversion rate optimization team, which does live tests, creates artwork, and make structural changes on the website. Once they finish, our internal dev team takes the final products live.

What is the team composition?

We have two main points of contact.

How did you come to work with Disruptive Advertising?

Another division of our company worked with them first. We had looked into a few other providers, but Disruptive Advertising was educated and knowledgeable, so we hired them.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We’ve been working together since January 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us develop a fairly complex equation for our ad optimizations. We have metrics to track phone calls, live chats, and emails, which we use to make more informed decisions. This has resulted in increased lead generation, conversions, and exposure in the marketplace.

How did Disruptive Advertising perform from a project management standpoint?

They have great project management and are easy to work with.

What did you find most impressive about them?

The people on their team are great, and they have excellent communication and a good rapport.

Are there any areas they could improve?

I did most of the initial content creation, but they gave feedback and suggested new ideas.

Do you have any advice for future clients of theirs?

Communicate often and clearly. If you aren’t getting the results you want, ask questions and let them know because they’ll work hard to meet your goals.

BACKGROUND

Introduce your business and what you do there.

I am the owner of a health insurance agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

My company’s website benefits from a healthy amount of traffic, but we were looking for assistance in improving our conversion ratio.

SOLUTION

What was the scope of their involvement?

Once we agreed to terms, we discussed our Google Analytics and our Hotjar data to determine a baseline for our metrics. We rely on Disruptive Advertising to fine-tune elements of our website so that we capture more of that traffic—this includes creating landing pages and conducting A/B testing of colors, texts, and documents. They also have a staffer that manages our PPC campaigns. We’re very involved in their efforts, but we trust them to take the lead on a wide range of tasks.

What is the team composition?

We have a dedicated account representative.

How did you come to work with Disruptive Advertising?

We found them through a Google search. We selected them once it was clear that they were not a small company. We hoped to work with somebody established that had the resources we were looking for.

What is the status of this engagement?

Our engagement began in April 2018 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Disruptive Advertising has lowered our CPL through PPC campaigns. They’ve made a significant increase in the number of conversions we’re seeing. A half a percentage point may not sound like a lot, but given our traffic, that translates to a substantial amount.

How did Disruptive Advertising perform from a project management standpoint?

We have weekly conference calls, and they provide us with all of the necessary information in Google Data Studio. For the A/B testing, they send the iterations ahead of time in a mockup style so that we can review them before they go live.

What did you find most impressive about them?

They feature the ideal combination of soft skills and research-backed strategies.

Are there any areas they could improve?

It was difficult at first to see a history of our conversion rate testing. We used to receive reports of tests in emails, but sometimes those get buried and lost after you read them once. They have since created a shared Google file where all of that information can be monitored.

Do you have any advice for potential customers?

They are worthy of a phone call because they have a low-pressure sales staff. If and when you do enter into an agreement with them, it’s important to consider the amount of money you’re spending to generate leads. If Disruptive Advertising can make those costs lower over the course of the year, it might be worth it to consider them as a viable long-term option. They’re not inexpensive, but they’re worth it.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for blooom. We’re a startup that helps our users manage their 401K online. Acting as specialized financial advisors, we offer account analysis and consultations for a flat fee.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted an experienced advertising firm to oversee the marketing strategy of our paid search campaigns.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising helped us to define and implement the best strategy for our marketing push via Google AdWords. They provide frequent data analysis to ensure we’re getting to most of out of PPC campaigns. Open to new ideas, they research viable options based on what we pitch to them. If they don’t expect a plan to work, they’ll explain why using reliable metrics. Their team also delivers regular data reports using Google Analytics.

What is the team composition?

Their account strategist is our main point of contact. I also interact with one of their VPs as well.

How did you come to work with Disruptive Advertising?

Our CEO had a personal relationship with one of their owners. They’d worked with each other in the past, so we knew that Disruptive Advertising would do a great job with whatever we gave them.

How much have you invested with them?

We’ve spent roughly $10,000–$25,000 with them thus far.

What is the status of this engagement?

We started working together in July 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They keep our current campaigns functioning properly while helping us test new ideas.

How did Disruptive Advertising perform from a project management standpoint?

They’re highly responsive and set our expectations effectively. The account strategist that’s assigned to us is always on top of the project’s moving parts. We have an outstanding meeting set up, but she’s also available if I need additional time to discuss different campaign options. I’m not a PPC expert, so their bite-sized reports have been exceptionally helpful. Presenting complex metrics in a digestible format helps improve our understanding of their efforts.

What did you find most impressive about them?

We look to them as experts. They’re a great addition to our marketing efforts, and we respect their skill set.

Are there any areas they could improve?

I don’t have any criticism to offer.

Do you have any advice for potential customers?

Don’t be afraid to ask them questions. They’re thorough, helpful, and willing to perform above project expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Spoonful of Comfort. We sell and ship soup care packages across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We engaged Disruptive Advertising for paid advertising services. We wanted to acquire new customers, increase brand awareness, and continue growing the company.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising conducts our paid advertising campaigns. They research the best keywords for us to use and identify our target audience to better structure our campaigns. They also manage our Google Analytics and Google Ads accounts. We receive a weekly report on our current status, which we appreciate.

What is the team composition?

Aaron (Marketing Consultant, Disruptive Advertising) is our dedicated account manager.

How did you come to work with Disruptive Advertising?

A colleague referred them to us.

How much have you invested with them?

We’ve spent between $150,000–$250,000 so far.

What is the status of this engagement?

We started working together in April 2017, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business has seen our growth double year over year, and we get an 8% on our ad spend. We’re highly satisfied with Disruptive Advertising’s work.

How did Disruptive Advertising perform from a project management standpoint?

The team stays on top of reporting. Aaron also consistently follows up on tasks and requests. We communicate mainly through phone and email, but occasionally we’ll screenshare.

What did you find most impressive about them?

They’re genuinely open to trying new things that could improve our already excellent results. I can ask Aaron if we can try a new approach; if he’s not familiar with it, he’ll research the idea and get back to me with recommendations. He’ll also come to me with suggestions. We truly value their openness and flexibility.

Are there any areas they could improve?

We would benefit if it were easier to scale approaches that work well for us.

Any advice for potential customers?

It takes time at first for Disruptive Advertising to get to know your business and its specific nuances. Allowing them the freedom to test things out will benefit you in the long run.

BACKGROUND

Introduce your business and what you do there.

I'm the store and webstore director at Graywhale Entertainment. We have three retail locations throughout Utah.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We've experienced a shift from brick-and-mortar retail purchasing to online purchasing. We started doing SEM in-house, but we weren't seeing the success that we wanted. We needed a vendor to help us grow our online presence.

SOLUTION

What was the scope of their involvement?

We meet with them and discuss our strategies and our budget. Then, they develop SEO campaigns and implement them, keeping track of the conversion rate. Without being a Google partner, they have direct access to Google and a lot of inside connections, so they know what works and what doesn't work.

What is the team composition?

We mostly work with their head sales manager and an account manager.

How did you come to work with Disruptive Advertising?

They were recommended to us by some other local companies. They had a track record of success and they seemed very professional and transparent, so we chose them.

How much have you invested with them?

We've spent about $20,000.

What is the status of this engagement?

We started working with them in September 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our return on ad spend was so high after 90 days of working with Disruptive Advertising that they started a Google Ads case study on it to see why it was so successful. SEO was a new territory to us, but Disruptive Advertising made  the whole process seamless, making sure we get the best return on every penny we spend.

How did Disruptive Advertising perform from a project management standpoint?

We talk on the phone every two weeks and we can reach them whenever we need them. They have quick turnaround times and resolve any issues immediately.

What did you find most impressive about them?

They really care about the work that they do for us and make us feel we're worth their time. Also, they're willing to focus on smaller businesses. They have a fee structure that is very beneficial to a small business, so they charge us a flat management fee unless we get over a certain amount of revenue. We're a small business with $3 million in sales yearly, so they succeed when we succeed.

Are there any areas they could improve?

I can't think of anything. I'm 100% satisfied.

Do you have any advice for potential customers?

Be open and transparent about your customers and your expectations. That enables them to tailor their campaign and the way they present your business online. Their success is intrinsically tied into how well we are doing, so it feels like we're one team.

BACKGROUND

Please describe your company and your position there.

USA-CLEAN, Inc. is a nationwide provider of service to commercial-grade cleaning equipment and a retailer of used floor equipment and repair parts with a significant online presence. As an e-commerce specialist, I work with sales and marketing staff to optimize our e-commerce platforms and digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

After a few years with a different vendor, we were getting stagnant or declining results on our PPC ad performance, so we decided to find an agency that could help us reverse this trend.

What were your goals for this project?

In particular, we wanted to shoot for increased growth in the next 6–12 months, capturing more impression shares and increasing the efficiency of our PPC ads.

SOLUTION

How did you select this vendor?

After reviewing several vendors, we were impressed by the interesting and different methods that Disruptive Advertising used to optimize their ads. They were also willing to give us concrete goals and shoot for them even before we signed on.

Describe the project in detail.

Disruptive Advertising immediately initiated optimization techniques for our PPC ads at multiple levels, giving us specific goals to achieve over 30- and 90-day periods. In addition, they recommended partners to us in areas where their personal knowledge was not as robust, including improving our analytics integration and our Google shopping feed. They now continue to support our PPC efforts.

What was the team composition?

We primarily work with a team lead and a consultant, both of whom have been very responsive to our questions and requests. We’ve also consulted with an analytics specialist.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since we’ve only recently started the engagement, it’s difficult to give specific metrics. However, we’re already seeing an improved return on advertising spend (ROAS) and more effective targeting.

How did the Disruptive Advertising perform from a project management standpoint?

The team is very organized and has excellent communication. Our project manager is great about giving us an agenda before our regular weekly or special calls. He also spells out our action items before the end of the call and sends a recap of the meeting via email.

What impresses you about the Disruptive Advertising?

Their systematic approach to optimization, responsiveness to our changing needs, and focus on results are impressive.

Are there any areas for improvement?

Disruptive Advertising has a great reporting feature, but it still has some significant limitations and bugs. We would’ve liked to use this tool more, but it’s too unreliable. However, this hasn’t hindered us from finding other ways to collect similar information.

BACKGROUND

Introduce your business and what you do there.

I am the owner of Loyal Wealth Management.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

I was not pleased with the website developed for me by another vendor. I engaged with Disruptive Advertising to create a website that was more professional and reflected the qualities of my firm—which are that it is client-focused, welcoming, and makes people feel at home.

SOLUTION

What was the scope of their involvement?

We got acquainted with a few interviews to discuss my objectives. They picked up on what I wanted fairly quickly. I developed content for the site based on recommendations from them on what would be the most effective in certain spots. They were instrumental in guiding me through this entire process and building a new site from the ground up.

What is the team composition?

Craig (Vice President of E-Commerce, Disruptive Advertising) was my primary point of contact. Jared (Marketing Consultant, Disruptive Advertising) arranged most of our schedule and gave me assignments for what I needed to provide them. And Sarah (Design Team Director, Disruptive Advertising) coordinated the design and any graphic elements for the website.

How did you come to work with Disruptive Advertising?

I was initially intrigued by their company name, but I also had a chance to meet with them in person because their office is only about 15 minutes away from mine. We had a phenomenal face-to-face meeting, and I could tell they had a great team.

How much have you invested with them?

I spent $3,000.

What is the status of this engagement?

We worked together from February–March 2018. They promised a 30-day project, and they met that deadline. They’ll soon be helping me again because I have decided to change my hosting provider.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I no longer receive disparaging comments about my site. Everybody is now complimentary and curious which company built it. The comments from my clientele have been fantastic. It’s a first-class site, and it is easy to use. My clients have asked me to increase the amount of content they can find on the site, so I’ll be adding that soon.

How did Disruptive Advertising perform from a project management standpoint?

They were flexible in how we communicated—whether that was by phone, email, or in person. They let me control how I wanted the interaction to be. They are probably the best team I’ve worked with in any capacity in quite some time.

What did you find most impressive about them?

The reason I went independent and started my own firm was because I wanted there to be no other agenda than my clients’ perspective and goals, and I only want to work with firms that are that way. I found that with Disruptive Advertising. They charged me a flat rate, and they accomplished everything just as I wanted it. They demonstrate that the client’s satisfaction is the most important thing.

Are there any areas they could improve?

No, everything was just as I wanted it.