Digital Tatva

BACKGROUND

Please describe your company and position.

I am the Founder of Season of Style

Describe what your company does in a single sentence.

Fashion and Lifestyle blog

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Tatva to accomplish?

• Teachnical SEO
• OnPage SEO
• Enhance Mobile Optimization
• Increase organic traffic

SOLUTION

How did you find Digital Tatva?

Online Search

Why did you select Digital Tatva over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Digital Tatva were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Digital Tatva's SEO services for "Season of Style" encompasses a comprehensive approach to enhance both technical and off-page SEO. Initially, a detailed technical SEO audit will be conducted to identify any issues affecting the site’s performance, focusing on aspects such as site speed, mobile-friendliness, URL structure, and crawl errors. Following the audit, the team will implement necessary optimizations to improve loading times and user experience, ensuring that the website is fully optimized for search engines. A robust keyword research and strategy phase will then identify targeted keywords relevant to fashion, accompanied by a content optimization plan that revises existing content and develops new, keyword-rich blog posts.

On the off-page SEO front, a strategic plan will be established to acquire quality backlinks from reputable fashion-related websites, enhancing the site's authority. This will include outreach to influencers and bloggers to foster collaborations. Additionally, a social media optimization strategy will be developed to boost engagement and drive traffic to the website, including creating a content calendar and implementing social sharing features. Finally, Digital Tatva will provide monthly performance reports, tracking key metrics such as keyword rankings, organic traffic, and user engagement, along with insights and recommendations for ongoing improvement. Key deliverables will include the technical audit report, optimized website, targeted keyword list, SEO-optimized content, off-page SEO strategy, social media plan, and monthly performance reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the SEO project for "Season of Style" clearly demonstrate significant progress and success. One of the most notable results was a substantial increase in organic traffic, with a reported 30% rise in sessions within six months, as evidenced by Google Analytics data. This improvement was complemented by enhanced keyword rankings, where 15 out of 20 targeted keywords achieved top 10 positions in search results, showcasing improved visibility. User engagement metrics also reflected positive changes, including a 25% decrease in bounce rate and a 20% increase in average session duration, indicating that visitors found the content more relevant and engaging.

Additionally, the project resulted in the acquisition of 20 high-quality backlinks from authoritative fashion-related sites, significantly boosting the domain authority and enhancing search engine rankings. Social media engagement saw a notable increase as well, with interactions on fashion-related posts rising by 50%, further expanding the brand's online presence. Furthermore, the conversion rate improved by 15%, demonstrating that the SEO efforts were effectively translating into tangible business outcomes. Overall, the project led to better site health, with improved loading times and successful mobile-friendliness assessments, underscoring the effectiveness of the strategies implemented by Digital Tatva.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digital Tatva demonstrated effective project management throughout the SEO initiative for "Season of Style." They delivered all key items on time, adhering to the established timeline for each phase of the project. Their responsiveness to our needs was commendable; they actively communicated throughout the process, promptly addressing any questions or adjustments required. Regular updates and feedback sessions ensured that the project stayed aligned with our goals, allowing for a collaborative approach that ultimately contributed to the project's success.

What was your primary form of communication with Digital Tatva?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digital Tatva's proactive communication and tailored approach to our needs impressed us. They not only delivered results but also provided valuable insights and recommendations throughout the process, demonstrating a genuine commitment to our success. Their ability to adapt strategies based on real-time data and feedback set them apart and contributed significantly to the project's effectiveness.

Are there any areas for improvement or something Digital Tatva could have done differently?

While Digital Tatva performed well overall, there is room for improvement in providing more detailed progress reports. Occasionally, the updates could have included deeper insights into specific strategies and their impacts, allowing for better tracking of long-term results. Additionally, more proactive outreach for backlink opportunities could have further enhanced off-page SEO efforts.