digital M. GmbH

BACKGROUND

Please describe your company and position.

 I am the CEO of a business services company 

Describe what your company does in a single sentence.

We offer B2B Consulting Services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire digital M. GmbH to accomplish?

• reach more leads
• qualify the new leads
• automate the outreach
• build a lead scoring system

SOLUTION

How did you find digital M. GmbH?

• Online Search
• Referral

Why did you select digital M. GmbH over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from digital M. GmbH were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

All we had was a service and some clients that we had won through our network, as well as some calls from a lead list. Digital M built a client clustering to help us understand our clients better. They created a funnel to reach new leads through social ads on LinkedIn and search ads on Google. They've also developed a crawler that reads the latest Google Alerts for relevant leads. They also advised us on creating landing pages and lead magnets. Once everything was in place, they developed a lead scoring system and a funnel to nurture the leads and then score them based on interactions and how well they match the client clusters. We now know exactly who we need to call and who is not ready yet. We have fewer calls to make, some clients book their first meeting themselves, and we have increased the conversion rate from the first call from 10% to 80%. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We increased the conversion rate of initial calls from 10% to 80%, which helped us increase turnover by 25% in the first year of developing the new lead scoring and nurturing setup. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

During the initial call, they asked a lot of questions and requested access to our CRM (which we didn't have at the time), as well as to our Google Ads, LinkedIn and GA4 accounts, in order to gain a comprehensive overview of our current position. After the meeting, they asked for an anonymous client list. In the second call, they presented us with the first draft of our funnel, which is now active. After one and a half months of adjustments, they handed everything over in a two-hour meeting, providing detailed guides on how to use everything. 

What was your primary form of communication with digital M. GmbH?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciated the efficiency of their work and the clear communication. We understood everything they explained to us; there was no marketing buzzwording, and if there was, they were very happy to explain. This helped a lot during the process.

Are there any areas for improvement or something digital M. GmbH could have done differently?

I think they should have invoiced more. They did not offer a managed setup, either. They wanted us to work out the funnel ourselves. However, we will most likely hand over management in the next quarter.