Digihart

BACKGROUND

Please describe your company and your position there.

I am the founder and COO of the first dine-in marketplace app in Greece.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digihart, and what were your goals?

We were a startup with an innovative but unknown solution for the Ho.Re.Ca sector. We turned to Digihart because we needed someone with all-around digital marketing services for this difficult sector. Our main goal was brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went with Digihart because of the in-depth market and sector analysis they did in preparation for the project. It showed us that they do not provide some typical cookie-cutter, copy/paste digital marketing service.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a 4-hour workshop to determine our needs and goals as well as our solution's competitive advantages. They then presented us with the targeting personas, the targeted channels, and a holistic 12-month plan with the main focus being brand awareness. They did a complete social media overhaul using hootsuite and ran marketing and remarketing campaigns on Google.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of four people on the project:

• an account manager
• a designer
• a digital strategy expert
• a social media manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw a rise in app downloads and social media following within the first two months. We also saw a sharp rise in leads with relatively minimal cost.

How effective was the workflow between your team and theirs?

We had weekly meetings and monthly reporting on KPI's to fine tune our campaigns. We used basecamp for communication. The great thing is that we were always talking with a dedicated account manager who was always going above and beyond.

What did you find most impressive or unique about this company?

In order for them to offer their holistic digital marketing service they did a deep dive into the targeted market sector and designed a digital strategy that encompassed all the different channels. We can tell that all steps and actions taken are focused on a common goal.

Are there any areas for improvement or something they could have done differently?

At first we felt they were taking a long time planning a strategy, but the market research they did and the plan they came up with was more than worth it.