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DeviLabs

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Quality, communication, proffesionalism, speed

DeviLabs is a Generative Engine Optimization (GEO) agency based in Wassenaar, the Netherlands, that gets DTC, ecommerce, SaaS and SMB brands cited and recommended in AI answers across ChatGPT, Perplexity, Gemini and Google AI Overviews. GEO at DeviLabs combines AI search optimization with traditional SEO foundations — entity optimization, structured data, citation-ready content and ongoing AI visibility tracking — backed by years of performance creative production that converts the traffic once it lands. DeviLabs serves clients across the European Union and the United States.

  • Min project size
    $1,000+
  • Hourly rate
    $25 - $49 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2025

Service Lines
Performance Marketing
30%
Social Media Marketing
25%
Video Marketing
25%
Content Marketing
20%

No Focus Areas have been added yet…

Industries
eCommerce
35%
Consumer products & services
25%
Beauty
20%
Advertising & marketing
10%
Business services
10%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
5%

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Our Story

DeviLabs is an AI-native performance creative agency for DTC brands. We cover concept, production and testing in one place — so you stop juggling a strategist, an editor, a media buyer and a freelancer who ghosts.

We combine film-grade craft with AI production. That means more creative variations, shipped faster, at a fraction of studio cost. Every ad is built to be tested, not admired.

Founded by a filmmaker turned performance marketer, we build creative for DTC brands across Europe.

What Sets Us Apart

One partner replaces multiple vendors

Strategy, scripting, production and media buying under one roof. No handoffs between three agencies, no briefs lost in translation. You get a single team that owns the creative from idea to reporting — and one point of contact who actually answers.

AI production without the AI look

We use an AI-native stack to produce ad variations in days, not weeks. But the standard is film. Every asset is directed, edited and graded like real production — so you get volume and speed without the cheap, generic output brands get punished for.

Built to be tested, not admired

We judge creative by ROAS, hook rate and CPA — not by how it looks in a portfolio. Every concept ships as testable variations, we read the data, kill what loses and scale what wins. Fewer opinions, faster learning cycles.

Tools and Technology

Google Meet
Notion
Google Drive
Loom
Vimeo
Google Docs
Google Sheets
GitHub
HubSpot
Salesforce
Pipedrive
Calendly

Commonly Asked Questions

Faster than a traditional studio, because we don't need a crew, a location or a two-week shoot window. First concepts land 2–3 days after kickoff. First round of finished ad creative is typically ready within 5–7 working days. After that, a retainer client gets a new batch of tested variations every 1–2 weeks. A Creative Sprint — a defined one-time project — runs 2–4 weeks end to end, from strategy through delivered assets. Speed is only useful if the work performs, so we don't compress the strategy phase. We compress production. That's where AI does the heavy lifting.

Our performance creative retainer starts at €800/month. That covers ongoing concepting, production and a steady flow of new ad variations to test. One-time Creative Sprints are quoted per project based on scope — typically a defined batch of concepts and assets delivered in 1–2 weeks. Meta ads management is priced separately and can be added to any retainer. We tell you the number on the first call. No discovery-call-to-get-a-quote runaround.

Fair question. Most AI ad content looks like AI ad content, and it gets ignored. AI is our production layer, not our creative direction. Every concept is written, directed, edited and graded by people with a film background. We use AI to remove the expensive, slow parts — the shoot, the crew, the reshoot when the client changes their mind — not to replace the thinking. The practical effect: you get the variation volume performance marketing actually needs, at a price that makes testing viable, without the generic look brands get punished for in the feed.

Both, and you can pick. Some clients have an in-house media buyer or an existing agency and just need better creative. We plug in as the creative engine and hand off assets ready to launch. Others want us to own the whole loop: concept, production, launch, read the data, iterate. That's where we do our best work, because the creative gets built around what the account is actually telling us — not around a brief written three weeks ago. Either way, we report on performance metrics, not delivery metrics.

DTC and ecommerce brands that are already spending on paid social and have hit the point where creative — not budget — is the bottleneck. We've worked across apparel, home goods, food and drink, beauty, and services, mostly in the EU and Baltic markets, with clients selling on Meta, TikTok and Amazon. We're a good fit if you need a constant supply of new angles and can move quickly. We're a bad fit if you need 40 rounds of internal approvals before an ad goes live, or if you want brand films to show at a conference.

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