Devika Creations

BACKGROUND

Please describe your company and position.

I am the CEO of CONDITN

Describe what your company does in a single sentence.

CONDITN. is a next-generation fitness brand delivering cutting-edge strength and conditioning training through expertly designed group classes. With a mission to build stronger people and stronger communities, CONDITN. combines science backed programming, progressive overload principles, and a focus on longevity to help members achieve sustainable results.

Founded in Australia, CONDITN. has quickly become known for its premium studio experience, community driven culture, and data-informed approach to training. Our passionate team of coaches and operators are committed to delivering world-class fitness experiences that are accessible, scalable and empowering whether you’re a first-timer or a performance-focused athlete.

With a growing network of studios, innovative programming, and a vision to redefine fitness worldwide, CONDITN. is more than just a workout, it’s a movement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• To create an intuitive, scalable app that delivers personalized, progressive fitness programming to members, enhances community engagement, and drives measurable outcomes in performance, retention, and user satisfaction.

SOLUTION

How did you find Devika Creations?

Referral

Why did you select Devika Creations over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Devika Creations were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: CONDITN. App Build
The CONDITN. app is designed to deliver personalized fitness programming, performance tracking, and community engagement for members of the CONDITN. fitness network. It will be available on iOS and Android.

The build includes:

User onboarding & profile setup

Email, Apple, or Google sign-up
Capture personal info, member status, goals
CONDITN Score system

Calculates personalized fitness score based on static (age, gender) and dynamic (strength, cardio) data
Updates on an 8-week cycle with recalculated scores (CONDITN Score, Lift, Engine, Body)
Personalized workouts

Admin-created workouts with configurable blocks (AMRAP, EMOM, timed intervals)
Adaptive programming based on user’s CONDITN Score
Workout tracking

Users track sets, reps, weights, times, and log personal bests
Admins can view completed workouts
Leaderboard & community features

Workout leaderboards with configurable data tracking
Privacy settings for user display (alias, initials, hide option)
Sharing & engagement

Users can generate shareable images of progress
Social sharing via mobile OS
Admin portal

Manage users, workouts, exercises, programs, and leaderboard
Configure user experience and ensure data quality
 
Key Deliverables
Fully functional iOS and Android app
Admin web portal with management controls
User onboarding flows and profile management
CONDITN Score system with backend calculation logic
Workout library and personalization engine
Workout tracking interface with data capture
Leaderboard with configurable visibility and privacy
Social sharing feature for workouts and achievements
User Acceptance Testing (UAT), soft launch, and hypercare support
Sitemap, wireframes, and final design package (Figma link provided)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes
User onboarding and engagement

Percentage of active members successfully onboarded into the app within the first launch phase (e.g., 70–90% adoption in first 3 months).
Number of completed user profiles with CONDITN Score data.
Increase in new member sign-ups attributed to the app experience.
CONDITN Score usage

Number of users completing initial CONDITN Score assessments.
Percentage of users improving their CONDITN Score over each 8-week cycle.
User retention rate across multiple score recalculation cycles.
Workout engagement

Number of workouts started and completed via the app per week.
Average workouts per user per week or month.
Percentage of users logging personal bests or progress metrics.
Community interaction

Number of users participating in leaderboards.
Number of shared workouts or progress updates via social media.
Engagement rates on in-app community features.
Admin and operational efficiency

Reduction in manual workout programming or member tracking tasks for coaches.
Number of workouts or programs created and assigned through the admin portal.
Accuracy and cleanliness of leaderboard and workout data.
Technical performance

App uptime and stability (e.g., >99% uptime).
Bug and issue resolution rate during soft launch and hypercare phases.
User feedback scores or app store ratings post-launch.
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Devika’s project management was highly professional, structured, and responsive. They clearly outlined timelines, milestones, and deliverables at the start of the project, which helped us understand what to expect at each stage. Throughout the process, they communicated regularly, provided updates, and were proactive in flagging any potential challenges or decisions we needed to make.

Importantly, they consistently delivered key items on time and, in several cases, ahead of schedule. As a non-technical founder, I especially appreciated how they explained complex topics in a way that was easy to understand, making sure I felt confident and informed.

Whenever we had changes, feedback, or new ideas, the Devika team was flexible and responsive, working with us to adapt without compromising on quality or timelines. Their collaborative and solutions-focused approach made the entire experience smooth and low-stress.

What was your primary form of communication with Devika Creations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Devika was their combination of deep technical expertise and genuine care for our success. They didn’t just build what we asked for, they took the time to understand our business, challenge assumptions, and offer smart, strategic advice that improved the end product.

As a non-technical founder, I found it unique that they could explain complex development concepts in simple, accessible terms, making me feel confident and supported throughout the process. Their team culture also stood out, they are approachable, collaborative, and truly invested in helping their clients succeed, not just delivering a project.

Are there any areas for improvement or something Devika Creations could have done differently?

Overall, we're extremely happy with Devika Creations’ work. As the project evolved, some of my own ideas and priorities became more refined, which meant we needed to adjust certain features along the way. Devika handled these shifts with flexibility and professionalism, working closely with us to incorporate new thinking without derailing timelines or quality.

Their openness to collaboration and ability to adapt to our evolving vision was a real strength and made the process feel like a true partnership.

BACKGROUND

Please describe your company and position.

I am the Founder of Flowdojo

Describe what your company does in a single sentence.

Flow Dojo is a martial arts platform designed to support academy owners and students by streamlining operations, enhancing training experiences, and growing thriving martial arts communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• App rebuild

SOLUTION

How did you find Devika Creations?

Referral

Why did you select Devika Creations over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Devika Creations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work – App Rebuild by Devika 

Devika was engaged to lead the full rebuild of our martial arts platform, with a focus on improving user experience, performance, and functionality for both academy owners and martial arts practitioners. The scope included end-to-end planning, design, and development support, tailored specifically to the needs of our growing community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes Demonstrating Progress and Success:

Improved User Experience

30% increase in average session time, indicating stronger user engagement
40% reduction in user-reported issues and support tickets related to navigation or usability

Performance Enhancements

App load times improved by over 50% across both iOS and Android platforms
99.9% uptime achieved post-launch, ensuring a reliable experience for users

Operational Efficiency

Back-end optimizations reduced admin processing time by 25%, streamlining academy operations
Integrated tools reduced time spent on manual tasks by coaches and staff

Design Consistency & Brand Alignment

Achieved 100% adoption of new interface across user base within the first 2 weeks
Positive feedback from users highlighted the clean design and ease of use.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management & Delivery

Devika demonstrated exceptional project management throughout the rebuild of our app. She maintained clear communication from start to finish, with well-structured timelines, regular updates, and a proactive approach to problem-solving.

All key milestones and deliverables were met on time, and in several cases, even ahead of schedule. They've been highly responsive to our needs, quickly adjusting priorities based on feedback and ensuring that both technical and business requirements were fully addressed. Her ability to coordinate with both our internal team and onshore developers helped keep the project on track and aligned with our goals.

What was your primary form of communication with Devika Creations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Devika and her team was their excellent communication, rapid speed of delivery, and their ability to deeply understand our needs to deliver a tailored solution that exceeded expectations.

Are there any areas for improvement or something Devika Creations could have done differently?

There are no areas for improvement that I can identify — Devika Creations delivered an outstanding experience from start to finish.

BACKGROUND

Please describe your company and position.

I am the CEO of Elevar Fitness

Describe what your company does in a single sentence.

We are a fitness social media platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• Create a functioning, scalable and user friendly fitness social media app for both IOS and Android

SOLUTION

How did you find Devika Creations?

Approached at a fitness expo

Why did you select Devika Creations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Devika Creations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Devika Creations has been a game-changer for our mobile platform, Elevar Fitness. From day one, their team impressed us with their responsiveness, clarity in communication, and commitment to high standards. They not only executed our vision for both iOS and Android apps but often proposed better solutions that improved functionality and user experience. What stood out most was their proactive approach and consistent professionalism — everyone we dealt with was knowledgeable, collaborative, and truly dedicated to our success. Devika delivered on time, exceeded expectations, and proved to be a development partner that genuinely cares about the outcome. I would absolutely work with them again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time frame for deliverables, key functionality of the app, usability and scalability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They worked efficiently, meeting all deadlines and responding to all emails and inquiries quickly, helping to solve any issues and implement requirements as needed.

What was your primary form of communication with Devika Creations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their cohesion when working on a project, as well as their speed and quality of product as a result of their incredible team and Baseline framework.

Are there any areas for improvement or something Devika Creations could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Director of Flex

Describe what your company does in a single sentence.

An app that serves as a marketplace to connect personal trainers with clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• Develop the full build of my platform.
• Ongoing support and maintenance of the app

SOLUTION

How did you find Devika Creations?

Referral

Why did you select Devika Creations over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Devika undertook the end to end development of my platform Flex. Creatinng a marketplace for personal trainers to connect with clients. 

The scope included, UI/UX design, backend development, integration of third-party API's for payment processing, geolocation etc, front end development with user friendly interfaces for iOS and android and on going servicing and maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My platform was launched successfully with the user flow and functionality working as it should. And we onboarded over 500 users within the first year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their time management was good. They outlines targets into 2 week sprints and met their sprints on time. I made some changes to the development along the way and the team were able to pivot to meet my needs.

What was your primary form of communication with Devika Creations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I appreciated the teams effort to understand my product. They didnt just deliver what I asked of them they took the time to understand the end user and work with me to produce a product that would best serve the client. 

Are there any areas for improvement or something Devika Creations could have done differently?

I dont have much for feedback here. I was very happy with the final product and found the team to be transparent with their communication.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of Glean App, an all-in-one weight loss fitness app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Devika Creations?

We needed to simplify and make our app's UX more friendly to make weight loss accessible and easier for our clientele. We also wanted to make it easier for older generations to log workouts, track food, and log their progress.

SOLUTION

What was the scope of their involvement?

Devika Creations has helped us revamp the UX of our mobile app for iOS and Android and helped us with our web-based portal, which all our coaches and nutritionists can access on their desktops.

At first, we called them and had a few back-and-forth discussions on different ideas and layouts that would suit our clientele. Then, we explained what we wanted the app to do. Afterward, the team started the design phase and later moved on to the actual development.

Now that we have explained how simple and user-friendly we want the app to be, Devika Creations has created the designs using Figma. It has taken them six months to create the app's MVP.

To sum up, Devika Creations has been involved in the app's design, development, and ongoing support. Their team has offered web and logo design and branding services, but we have our own marketing team, so that has all been figured out.

What is the team composition?

Initially, we were introduced to Ken, the owner of Devika Creations. At the moment, we have worked with Byron, the head of project management, who has helped us refine our ideas, and with Chris, a developer, and another developer.

How did you come to work with Devika Creations?

We got them through word of mouth. We knew Devika Creations had built a successful fitness app in Australia. So, when we met someone who had previously built an app with them, he gave us their contact information. So, we reached out to Devika Creations in the summer of 2023. Then, we had an engaging conversation with them. Because of that and the trustworthy word of mouth, it was a no-brainer that we went with them.

What is the status of this engagement?

We started working with them in July 2023 and are still working with them. We’re adding quite a few app features and reinvesting back into them to keep adding more for our members.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Devika Creations has successfully delivered a mobile app with refined UX. The app works extremely quickly and has proven user-friendly from the get-go. The team has been swift in rolling out features.

By the middle of January 2024, we had about 500 members on the app, so we decided to perform a big launch. It's worth noting that we had 4,000–5,000 members on the day of launching. Now, we have around 6,000. There have been no issues so far; everything has been going well.

Thanks to their work, during the launch week in April, our app was number two in health and fitness on the App Store in Ireland and number 17 for the overall application market in the UK.

How did Devika Creations perform from a project management standpoint?

They’re on the ball with time management. We communicate with them on Slack daily, handling different parts of the project through different channels, and also have calls throughout the month. Moreover, the team has swiftly solved any little problems that pop up.

Their ongoing support is exceptional; we work with them daily. If I send them a message, they respond ASAP.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I'd like to give a shout-out to Byron, Daniel, and Chris.

They have been extremely good from the start. They have truly helped us, young founders who don't have a tech background, and have explained everything very simply to us from the very start. They've detailed the implications of every choice we’ve made and ultimately have helped us make very good decisions. 

What did you find most impressive about them?

Their integrity and care are the foundation of their company. It’s clear Devika Creations is extremely passionate about every single part of the project. Furthermore, they have a very user-first approach and a remarkable ability to explain quite complex things in very simplified terms. They have helped us weigh the pros and cons of our decisions within the app. I can’t praise their efficiency enough. We may have made mistakes if there had not been a great team like them with us.

Are there any areas they could improve?

There's nothing I'd have them improve. Our project has been very successful and straightforward so far. I would tell them to just keep doing what they're doing.

Do you have any advice for potential customers?

Be crystal clear on the foundational things you want the app to do from the start. From there, it will all fall into place. Once you’re clear on what you want to achieve from the application, Devika Creations will take care of the rest.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Ello Care

Describe what your company does in a single sentence.

Ello Care is a registered NDIS provider delivering tailored disability support services, including in-home assistance, community participation, and specialised accommodation, to empower individuals in the Illawarra region and beyond.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• redesign our logo and branding
• create a cohesive and refreshed brand identity
• enhance our visual presence in the NDIS sector

SOLUTION

How did you find Devika Creations?

Friend

Why did you select Devika Creations over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Devika Creations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work

• Brand Redesign 
  • Complete overhaul of the company's logo to reflect a modern and professional identity.
  • Development of brand guidelines, including typography, color palettes, and usage rules.
• Visual Assets Creation 
  • Design of branded marketing collateral (e.g., business cards, social media templates, banners).
  • High-resolution versions of the logo in various formats for different applications.
• Collaborative Process 
  • Multiple rounds of revisions based on our feedback to ensure alignment with our vision.
  • Workshops and discussions to clarify brand values and target audience needs.
• Support and Implementation 
  • Assistance with applying the new branding across digital and physical platforms.
  • Guidance on best practices for maintaining brand consistency.

Key Deliverables

• Final logo design with multiple format versions (JPEG, PNG, vector)
• Comprehensive brand guidelines document
• Marketing collateral templates
• Support in transitioning to the new branding
• Clear implementation strategy for maintaining brand consistency

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Brand Recognition: Significant improvement in brand visibility and recognition across digital and physical platforms, as evidenced by increased engagement on social media and positive client feedback.
• Consistency Across Platforms: Successful implementation of cohesive branding across all marketing materials, creating a unified and professional image.
• Stakeholder Satisfaction: Positive feedback from internal stakeholders and clients regarding the updated brand identity.
• Increased Client Engagement: Notable growth in enquiries and engagement following the launch of the new branding.
• Future Collaboration: The success of the branding project led to immediate re-engagement with Devika Creations for the development of a new AI software product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Devika Creations demonstrated exceptional project management throughout our collaboration. They consistently delivered all items on time, adhering to agreed-upon deadlines without compromise. Their responsiveness to our needs was commendable; they maintained open lines of communication, promptly addressing any queries or adjustments we required. This proactive approach ensured that the project progressed smoothly and met our expectations.

What was your primary form of communication with Devika Creations?

In-Person Meeting

What did you find most impressive or unique about this company?

What impressed us most about Devika Creations was their deep understanding of our brand vision and their ability to translate it into a cohesive and impactful identity. Their attention to detail, creativity, and commitment to excellence made the entire process feel collaborative and tailored to our needs, resulting in a brand that truly reflects who we are. We are highly likely to recommend Devika Creations, as their outstanding work on our branding has solidified our trust in their capabilities, leading us to continue our partnership on additional projects.

Are there any areas for improvement or something Devika Creations could have done differently?

While the overall experience with Devika Creations was excellent, there were moments when we had to chase up materials to stay on schedule. Implementing a more proactive approach to delivering assets could further enhance their already strong project management.

BACKGROUND

Please describe your company and position.

I am the Founder of Koios Professional

Describe what your company does in a single sentence.

Mobile application for Australian professionals to log their CPD via QR code or manually.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• Develop the mobile application

SOLUTION

How did you find Devika Creations?

Referral

Why did you select Devika Creations over others?

• Close to my geographic location
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to develop a mobile application for professionals and a web application for CPD providers. The project involved developing unique permutations of data for each profession in the app and recording the information which matters most to professionals, CPD providers and regulators. The UX was particularly important to get users on board including the implementation of a dashboard with personalised analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Meeting project milestones on time, delivering a user friendly app that meets all objectives set by us as business owners

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team has delivered items on time in accordance with preset timelines and is very responsive to changes and feedback. The team sets aside time for fortnightly checkins and is flexible as to how and when these meetings occur which was important to us 

What was your primary form of communication with Devika Creations?

Virtual Meeting

What did you find most impressive or unique about this company?

Attention to detail. Australian-based. Devika Creations is a small business with a strong culture of performance and delivering on project requirements.

Are there any areas for improvement or something Devika Creations could have done differently?

No areas for improvement from our experience 

BACKGROUND

Introduce your business and what you do there.

I'm the co-founder of EZShip Pty Ltd, an all-in-one shipping platform for Australian e-commerce retailers. We streamline order fulfillment, automate workflows, compare carrier rates, and offer analytics to reduce costs and improve delivery efficiency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Devika Creations?

We needed Devika Creations to deliver our MVP within a defined timeframe after an initial development failure. This was to allow us to create a path to monetization.

SOLUTION

What was the scope of their involvement?

Devika Creations has delivered an MVP shipping platform that takes into specific consideration simplifying label generation, surfacing the best shipping rates, and connecting online sellers to shipping carriers through one intuitive system. The team has handled backend and frontend development to facilitate the build of this platform.

What is the team composition?

We've worked with 2–5 teammates from Devika Creations.

How did you come to work with Devika Creations?

We found them through a referral. We chose them over other options because our company values aligned.

How much have you invested with them?

So far, we've spent $50,000 with them.

What is the status of this engagement?

We started working together in July 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Devika Creations has been able to deliver small milestones that they set out in the initial proposal within budget and the time allocated. This has been a driver for how they've delivered a successful project and provided us with a clear understanding of our position and where we're heading next.For example, they've delivered four carrier API integrations that have allowed us to monetize the platform virtually immediately once testing has been completed. We started generating revenue within two weeks and have generated over $20,000 in revenue within three months.Moreover, they've been able to apply our designer's concepts for the platform's UI. Devika Creations has created a functional, clean, and simple UI that aligns with our expectations. This is based on the UAT from our team.

How did Devika Creations perform from a project management standpoint?

They deliver on time and within budget based on what their proposal outlines. We communicate through virtual meetings.

What did you find most impressive about them?

I'm impressed by their ability to understand our business model and apply our business and operational concepts into a functioning platform. Moreover, they're open to communicating and understanding any issues to try to resolve them as quickly and smoothly as possible.

Are there any areas they could improve?

At times, there are concepts on the platform that aren't exactly open for interpretation and need clarification from our team first before going through testing.

BACKGROUND

Please describe your company and position.

I am the Director of Noura

Describe what your company does in a single sentence.

 We sell online nutrition coaching and healthy recipes. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Devika Creations to accomplish?

• To create a fully custom-built app that we would be able to update as time goes on

SOLUTION

How did you find Devika Creations?

Referral

Why did you select Devika Creations over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Devika worked on the full end to end development and infrastructure of my nutrition and fat loss app, Noura.The scope of work covered everything from the initial app architecture and UX planning through to development, integrations, testing, iteration, and launch preparation across both iOS and Android. 

The project involved building a fully custom all in one platform designed to simplify nutrition, tracking, coaching, meal planning, and accountability into one seamless experience. Key deliverables included the food tracking system with barcode scanning and macro tracking, personalised nutrition targets, recipe integration, guided workout infrastructure, education library setup, onboarding flows, progress tracking, live coaching integration, community features, and weekly check in systems. 

A major focus throughout the project was simplicity and user experience. Devika helped translate a very detailed vision into a clean, intuitive app experience that feels easy to use for everyday people, particularly women looking to lose weight in a realistic and sustainable way. This included ongoing collaboration around UX decisions, onboarding logic, user flows, feature prioritisation, and performance optimisation.

The team also supported the wider technical ecosystem surrounding the app, including integrations with payment systems, landing pages, analytics, app store preparation, testing environments, bug fixing, and scalability planning ahead of launch. Throughout the process, they were highly responsive, adaptable to feedback, and able to implement changes quickly as the product evolved. 

Overall, the project was a large scale custom app build with a strong emphasis on usability, functionality, speed, and long term scalability, and Devika played a key role in bringing the entire vision to life. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the project is still in development and has not officially launched yet, there has already been significant progress across both the technical build and business infrastructure sides of the app. 

One of the biggest outcomes so far has been successfully turning a large scale vision into a fully functioning platform that combines nutrition tracking, meal planning, workouts, education, accountability, and coaching into one streamlined user experience. The project has involved building a highly customised app ecosystem designed specifically around simplicity, usability, and long term scalability.

From a business perspective, the app has been built to support and scale an audience of over 4.5 million followers across social media platforms. Even prior to launch, the project has already generated strong early interest through landing pages, waitlists, email campaigns, and social media marketing campaigns. Key measurable progress and milestones so far include: 

• Successful development of the core onboarding system capable of generating personalised nutrition targets and user pathways

• Integration of fast and simplified food tracking workflows including barcode scanning and macro tracking functionality

• Development of a scalable recipe and meal planning infrastructure designed to support a large user base

• Creation of guided workout systems with exercise filtering, video integration, and workout delivery functionality •

Completion of key backend systems including subscriptions, user management, analytics, and coaching support infrastructure

• Multiple rounds of UX improvements and interface refinements to improve simplicity and ease of use

• Ongoing testing, optimisation, bug fixing, and App Store preparation ahead of launch

Another major success throughout the project has been the responsiveness and adaptability of the development process itself. As the product vision evolved over time, Devika consistently implemented changes quickly, communicated well throughout the process, and helped improve both the functionality and overall user experience of the platform.

Overall, while the app is still approaching its official launch phase, the project has already achieved substantial technical and operational progress and has created a strong foundation for long term growth and scalability. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Devika’s project management throughout the app build has been very strong. Communication has been clear, organised, and responsive from start to finish, and they’ve been highly adaptable as the project evolved over time.

Items were delivered on schedule, and when changes or new requirements came up, they responded quickly and implemented updates efficiently. They’ve also been proactive with problem solving, testing, and improving the overall user experience throughout development.

Overall, they’ve been reliable, easy to work with, and genuinely invested in helping bring the vision of the app to life. 

What was your primary form of communication with Devika Creations?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was their ability to take a very detailed and evolving vision and turn it into something practical, functional, and easy to use from both a technical and user experience perspective.

A lot of development companies can build features, but Devika really understood the importance of simplicity, usability, and creating an app that feels intuitive for real everyday users, not just technically impressive. They were also extremely adaptable throughout the process and handled ongoing changes, feedback, and refinements very well without losing momentum.

One thing I especially appreciated was how much they genuinely cared about doing things properly and to a high standard. On calls, they consistently went the extra mile to make sure nothing was missed, asked thoughtful questions, and paid close attention to detail throughout the process. It felt very collaborative rather than transactional, and they were always looking for ways to improve the product overall, not just complete tasks. 

Are there any areas for improvement or something Devika Creations could have done differently?

As with any large and evolving custom app project, there were naturally moments where timelines shifted slightly as new features, refinements, and changes were introduced throughout development. However, communication around this was always clear and transparent, and the team remained responsive and solution focused throughout.

Overall, it was a very positive experience, and I genuinely appreciate how adaptable and collaborative they are during such a detailed and continuously evolving project. 

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Wholii, a cloud-based compliance and operations SaaS platform built specifically for NDIS providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Devika Creations?

We needed Devika Creations to build our platform and help me ensure that we were compliant with all standards that needed to be met.

SOLUTION

What was the scope of their involvement?

Devika Creations has handled everything from proof of concept to development and assisting us with UAT for continuous improvement. The team has also helped with UI design and has gotten feedback from us so we can give them feedback from a non-technical user's point of view.

What is the team composition?

We work with 2–5 teammates from Devika Creations.

How did you come to work with Devika Creations?

I met Ken (CEO) through a network we were part of and immediately kicked off the project.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working together in November 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Devika Creations has taken an idea and vision from someone who isn't deeply involved with the tech industry and translated it into something in motion. The team has been very patient with me during the proof of concept and has given me plenty of time to lean out the MVP. This has helped ensure that when we started development, there was minimal scope creep.Moreover, we've seen how the functions work and how to better the UI. We've also gotten positive internal user feedback.

How did Devika Creations perform from a project management standpoint?

Devika Creations' project management is on track. We communicate via in-person and virtual meetings.

What did you find most impressive about them?

I'm impressed by how Devika Creations is able to communicate technology to a team of people who aren't programmers or developers. I'm also impressed by how they're able to translate our creative vision into applied technology.

Are there any areas they could improve?

Having closer sprints would be good, especially to keep momentum. However, I think that also depends on the individuals they're working with.