Desol

BACKGROUND

Please describe your company and position.

I am the Owner of a candle and soap dye company. 

Describe what your company does in a single sentence.

We manufacture and sell candle and soap dyes, including our signature diamond-shaped dye chips.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Desol to accomplish?

• Produce high-quality videos for Amazon video listings to increase customer engagement and improve conversion
• Create professional, conversion-optimized product listing images that meet Amazon's specifications and showcase products effectively
• Develop cohesive brand visual identity across all Amazon listing assets to strengthen brand recognition and differentiation
• Optimize overall visual presentation of our Amazon listings to improve search visibility, click-through rates, and sales performance

SOLUTION

How did you find Desol?

Referral

Why did you select Desol over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Desol were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delsol's scope encompassed a complete visual refresh of our Amazon product listings across our core product line. The project included professional graphic design and digital artwork to create custom listing images that met Amazon's image specifications and best practices. They delivered a comprehensive set of designed listing images—including main product graphics, secondary angle renderings, lifestyle contextual designs, and infographic-style artwork highlighting key product features and benefits. Additionally, Delsol developed branding guidelines and visual standards to ensure consistency in color palette, typography, and overall aesthetic across all listing assets.

The videography component included the production of professional, Amazon-optimized product showcase videos based on market research and conversion best practices. Delsol created multiple video assets demonstrating our products in action, showcasing key features and functionality exactly as described in the listings, and designed to increase engagement and drive conversions. Beyond content creation, they provided strategic recommendations for optimizing our Amazon listing presentation, including guidance on image sequencing, video placement, and overall layout to maximize conversion potential. All deliverables were tailored specifically for Amazon marketplace standards and best practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The implementation of Delsol's new listing images and optimized content delivered immediate and significant improvements to our Amazon performance. Within the first month following the launch of the redesigned main product images and listing graphics, we observed a marked increase in conversion rate compared to our previous listing images. Additionally, our overall sales volume increased substantially during the same period, demonstrating strong customer response to the improved visual presentation.

The A+ content created by Delsol, combined with the new graphic designs, contributed to measurable improvements in customer engagement metrics. We saw improvement in click-through rates from search results, indicating that our redesigned listing images were more compelling to potential customers. Customer reviews and feedback also reflected higher satisfaction with product clarity, with fewer inquiries about product appearance and functionality. These measurable improvements in conversion performance, sales volume, and overall engagement clearly demonstrate the value and impact of Delsol's strategic branding, graphic design, and videography work on our Amazon listing optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delsol demonstrated excellent project management and a highly collaborative approach throughout the engagement. They utilized Figma boards and storyboards as the primary tool for presenting concepts and design iterations, which made the review and feedback process seamless and transparent. Their workflow was well-structured: they would present initial concepts and storyboards for our review, gather our feedback, execute a first pass on the designs, and then move into an iterative refinement process based on our input. 

This collaborative methodology worked exceptionally well for our team. Rather than presenting finished work with limited opportunity for revision, Delsol created a partnership approach where our feedback shaped the final deliverables at each stage. They were responsive to our needs and incorporated our direction promptly into subsequent iterations. The clear communication cadence and organized use of Figma boards ensured that everyone stayed aligned on vision and progress. Overall, it was a very positive experience that resulted in high-quality outputs delivered on schedule, and their project management style fostered confidence in the work throughout the engagement.

What was your primary form of communication with Desol?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Delsol was their research-driven approach to content creation combined with their deep understanding of Amazon marketplace optimization. Rather than simply producing generic product videos, they invested time upfront to research our specific products and market, then created Amazon-optimized videos that directly addressed conversion factors and customer pain points. This strategic thinking—not just creative execution—demonstrated that they understood the "why" behind each deliverable, not just the "what."
I love working with Delsol and will continue to work with them on more projects. Highly recommend this company for graphic design, videography, and Amazon listing optimization
Additionally, their use of graphic design and digital artwork to create professional listing images was an impressive and efficient alternative to traditional product photography. This approach allowed for rapid iterations, consistent brand application, and flexibility that would have been more cumbersome with conventional photography. Their transparent, Figma-based collaborative workflow also set them apart—it removed guesswork from the creative process and made feedback cycles productive rather than frustrating. The combination of strategic thinking, design expertise, and genuine partnership approach made them a standout partner for this project.

Are there any areas for improvement or something Desol could have done differently?

Delsol delivered a seamless experience with no significant areas for improvement. The project workflow, communication, quality of output, and responsiveness to feedback all met or exceeded expectations. There were no delays, misalignments, or unmet deliverables to address. This level of consistency and execution throughout the engagement is a testament to their professionalism and expertise.