Contact Designed By Good People Ltd
Get a custom proposalHelpful by design
We want to help brands big and small, to communicate their values, character and story with honesty, clarity and emotion. Designed By Good People has experience working with small brands as well as large including:
• Ethical brands such as Liberation Foods, Divine and Oxfam.
• Private label for Fresh & Easy, Tesco, M&S, Waitrose, Fozzy Group, Seicomart, Sainsbury's, KDD and Asda.
• Branding, design and strategy for AOL, Travelex, Axa, Natwest Bank.
• Packaging design for Sacla, Coca-Cola, Loseley Ice Cream, Walls, Knockando, J&B, Cutty Sark and Berry Brothers & Rudd.
• Placemaking for 14 councils around London and bid groups, advisors to the Mayor of London.
• Many small brands, which we love.
We like working WITH people. Design is a collaboration. You know more about your business than we do. We listen, research, evaluate and evaluate solutions in context.
It works well if you outline your budget, and we see how far we can take you and propose cost-effective solutions.
We are called 'Designed by Good People'.
If you think we can help you, please get in touch.
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Min project size
$1,000+
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Hourly rate
$100 - $149 / hr
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Employees
2 - 9
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Locations
London, England
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Year founded
Founded 2010
1 Locations
- London , England
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Our Story
We’re Designed By Good People — a small design studio founded in 2010 by Lee and Ariana, each with decades of agency experience and 30+ industry awards. Our team blends packaging, branding and ethical design expertise from projects for NatWest, Unilever, Waitrose, Coca‑Cola and others. We focus on people‑and‑planet‑centred work, history‑informed simplicity, and long‑term client collaborations that deliver measurable creative impact.
Meet the Team
Lee NewhamCreative Director
Hello. I'm Lee. I have been designing and drawing since I had a hairstyle only a mother could love back in the 1970s. After college, I moved to London from the sleepy seaside town I grew up. It was a culture shock but a huge learning curve. After
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