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Derive Demand Studio

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B2B SaaS SEO and content, built to drive signups.

Derive Demand Studio (short form: Derive DE) is a B2B SaaS marketing agency built like a studio. It works with early-stage B2B SaaS companies — roughly Seed to Series B, $1–15M ARR, typically with zero to two in-house marketers — across the United States, United Kingdom, Canada and Australia, plus African SaaS and technology companies targeting global markets.

  • Min project size
    $1,000+
  • Hourly rate
    $50 - $99 / hr
  • Employees
    Freelancer
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Kehinde Akindele
Founder & Lead Strategist About the Team

Service Lines
Search Engine Optimization
45%
Content Marketing
30%
Digital Strategy
15%
Conversion Optimization
10%

No Focus Areas have been added yet…

Industries
Information technology
80%
Business services
20%
Clients
Small Business (<$10M)
80%
Midmarket ($10M - $1B)
20%

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Our Story

The belief behind Derive Demand Studio is simple: content and search are business assets, and they should be judged on signups, trials and demos rather than traffic charts nobody can tie to revenue.

That shapes everything. One practitioner plans and executes every engagement, so the person building the strategy writes the content and reports the results. Early-stage B2B SaaS teams get senior attention on a narrow scope, and get told honestly when an agency isn't the right answer yet.

Meet the Team

Kehinde Akindele

Kehinde AkindeleFounder & Lead Strategist

What Sets Us Apart

The person who plans the work does the work

No account-management layer. The strategist who builds your keyword map is the one writing the content and sitting on the monthly call. The most common way agency retainers disappoint is the switch from senior strategist in the pitch to junior account manager in delivery.

B2B SaaS only, Seed to Series B

One category, one stage band. That means no ramp time spent learning your business model, your buyer, or how a product-led motion works — and content aimed at the comparison and alternative searches your buyers run when they are close to deciding, not the "what is" posts that only bring traffic.

Transparent Pricing

Retainers start at $2,500/month and every tier is on the website. Month-to-month, no long-term contract.

Tools and Technology

Google Workspace
HubSpot
Slack
Calendly

Commonly Asked Questions

Early-stage B2B SaaS companies, roughly Seed to Series B, with a live product and paying customers. The best fit is a team that has tried content before without a strategy behind it, has someone internally who can review drafts, and can give organic 3 to 6 months to compound. Not a fit: pre-product-market-fit companies, teams needing pipeline inside 90 days, or anyone wanting 30 posts a month with strategy optional.

Week 1 is a free growth audit: your current organic position, your top competitors, and the three highest-ROI opportunities in your category — delivered before you commit to anything. Weeks 2 to 3 are a strategy sprint producing your keyword universe, a hub-and-spoke content map, and a 90-day calendar built around your ICP and GTM motion. Execution starts in month 1, with a monthly report tied to rankings, leads and pipeline, plus a call to plan the next month.

Ranking movement on lower-competition, high-intent terms typically shows within 60 to 90 days, with meaningful traffic and lead growth by month 3 or 4. Bottom-of-funnel pages tend to convert first because those searchers are closest to a decision. Anyone promising rankings in three weeks is selling something that doesn't exist.

A content mill optimises for word count and turnaround. A freelancer writes whatever you brief. Here, the strategy and the execution come together, so every piece is mapped to a keyword, an intent, and a funnel stage before a word is written, and the reporting ties back to pipeline rather than traffic. One senior practitioner is accountable for whether it worked.

Yes. The focus is English-language markets — US, UK, Canada, Australia — plus African SaaS and technology companies targeting global markets. The studio is based in Lagos, Nigeria, and works async across time zones. NGN-denominated contracts are available for Nigerian and African clients.

Contact Derive Demand Studio

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