DENADA

BACKGROUND

Introduce your business and what you do there.

I'm the senior marketing manager of Story Cannabis, a multi-state cannabis retailer and brand operator focused on delivering premium products, value-driven promotions, and a differentiated in-store experience centered on our people and the communities we serve.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DENADA Studio to accomplish for Story Cannabis?

We initially hired DENADA Studio for social media content.

SOLUTION

What was the scope of their involvement?

DENADA Studio has expanded their work to all our creative service needs, including brand strategy, graphic design for all campaigns, packaging design, and retail design for our retail locations. DENADA Studio serves as a strategic creative partner, delivering end-to-end campaign development and execution across key retail and brand initiatives. Their scope includes concepting and producing integrated 4/20 and holiday campaigns, designing digital and in-store assets (email, SMS, web banners, paid media, and retail signage), and establishing cohesive visual systems that align with Story Cannabis and its portfolio of brands.In addition, DENADA Studio provides creative direction for product launches and brand storytelling, ensuring consistency across channels while optimizing assets for performance-driven marketing objectives.

What is the team composition?

We work with 2–5 teammates from DENADA Studio.

How did you come to work with DENADA Studio?

They were referred to me.

What is the status of this engagement?

We started working with them in October 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

DENADA Studio's work has contributed to measurable improvements across both performance marketing and in-store retail outcomes. Their campaign development and creative optimization have driven increased engagement rates across email and paid media, improved click-through and conversion performance on key promotional campaigns, and supported higher traffic during critical retail moments such as 4/20 and major holiday activations.

From a business standpoint, their creative execution has helped elevate average order value (AOV) and units per transaction (UPT) during promotional periods while also strengthening brand consistency across channels. Additionally, their work has enabled more efficient campaign rollouts, reducing turnaround time for asset production and allowing the team to scale initiatives more effectively across multiple markets.

Specifically, we've seen email engagement rates improve by approximately 10%–15%, with a modest lift in click-through rates on promotional campaigns tied to stronger creative and clearer CTAs. On the paid side, creative optimizations have supported an ~8%–12% increase in conversion efficiency, particularly during high-traffic periods like 4/20.

From a retail perspective, their campaign structure and merchandising alignment have helped drive a ~4%–7% increase in AOV and a slight lift in UPT during promotional windows. Equally important, their impact on operational efficiency has been material — creative turnaround times have improved by roughly 20%, enabling faster campaign deployment and better alignment with real-time promotional needs across markets.

How did DENADA Studio perform from a project management standpoint?

They consistently deliver on time. Some project deliverables have been delivered prior to due dates as well. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive or unique about them?

What stands out most about DENADA Studio is their ability to operate as both a strategic thought partner and an executional extension of our internal team. They don't just deliver creative work — they demonstrate a strong understanding of retail dynamics, compliance considerations, and performance marketing, which allows them to develop work that is both visually compelling and commercially effective.

Additionally, their ability to translate high-level campaign direction into scalable, multi-channel asset systems is particularly valuable. They bring a level of consistency, speed, and adaptability that enables us to execute across multiple markets without sacrificing brand integrity or performance outcomes.

Are there any areas they could improve?

We requested that DENADA Studio bring in a project manager to better stay organized and allow their designers to drive strategy and creative direction instead of dealing with project management. They agreed and brought in the project manager.