The Demand Department

The Demand Department builds and runs go-to-market systems for B2B SaaS, fintech, and AI companies. Instead of splitting growth across separate vendors, we run cold email, LinkedIn outreach, founder-led content, SEO and GEO, lifecycle email, and conversion assets as one integrated motion: one team, one ICP, one message across every channel.

In Q2 2026 alone it generated $6M in qualified pipeline, $1.15M in closed client revenue, and 700+ booked sales calls. 

The Demand Department is run by Tanyo Gochev and Vesselin Malev, two of the most recognized operators in European B2B go-to-market and among the leading experts worldwide in outbound systems and B2B lead generation.

Across more than a decade of combined GTM work, they are responsible for tens of millions of dollars in qualified pipeline for 50+ B2B SaaS, fintech, AI, and Web3 companies, with client work spanning Hotjar, Blockworks, beehiiv, Milk Road, NP Digital, and the Artificial Superintelligence Alliance ecosystem.

Tanyo Gochev, Head of GTM, is the architect of the firm's sending infrastructure and signal-based targeting systems, running outbound programs that contact 1M+ prospects per quarter at deliverability rates most agencies consider impossible. 

Vesselin Malev, Managing Director, is a principal operator with ownership across B2B services, real estate, and consumer brands, whose earlier growth work sits behind crypto exchanges, Web3 media, and billion-dollar AI conglomerates. At The Demand Department, he's the systems mind behind the firm's integrated motion, outbound, inbound, and conversion running as one compounding system, adopted by YC-backed founders and category-leading tools alike.

Together they've built one of the few agencies that publishes its entire methodology publicly and still outperforms the teams that copy it.