Delante

BACKGROUND

Please describe your company and your position there.

I am a creative director of art gallery that sells fine art reprints: photographs, fine art, graphics. We specialize in archival photography. Since many years we manufacture high quality souvenirs, for those who visit our city. All we produce is made locally, with all respect to the nature and all its resources.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Delante?

Since our page noticed some very dangerous fall in Google positions, due to badly carried out process of data migration from the old version of the page to the new one, Delante helped to increase the visibility of our website. During the whole process we cooperated in tasks and had some very useful tips that tought us a lot.

What were your goals for this project?

Increasing visibility of our online shop in Google and increase sales.

SOLUTION

How did you select this vendor?

Word of mouth worked quite well in this case. We mainly relied on the recommendations of our friends, that cooperated with Delante previously and vere very happy and satisfied with their services.

Describe the project in detail.

First Delante had to analyse all problems and learn the history of our online store. After audit some basic changes were implemented, including UX. With some tasks we cooperated, some were run only by the Agency. During the whole process, all position changes were observed and analysed.

We also received tips on how we can increase the visibility of the site on our own, as a complementary activity to Delante's own tasks. Now, after rebuilding the position and regaining old sales, we move to the next stage: increasing the amount of sold items.

What was the team composition?

We worked with one senior SEO specialist from the beggining. She is coordinating our project in her team. Communication was (and still is) very good, all doubts are cleared. I believe that this structure of the company works well for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Many of our products are in top 3, top 10 in google searches. Traffic on the page increased. I expected sales to be a bit higher, but I guess the problem could be located somewhere deeper, and this is what we are going to work on for the next months.

How effective was the workflow between your team and theirs?

Communication with Delante is clear and easy. We manly communicate via email, sometimes phone calls were needed.

What did you find most impressive about this company?

I appreciate knowledge and openness of the young team that works there. What is more - transparency is very important to me when it comes to business. We have all that provided with Delante.

Are there any areas for improvement?

The only thing I missed was an assessment of progress over longer periods and a proposal to extend the scope of activities in terms of SEO. On the other hand, however, it might be rated unfavorably by someone ealse (this is why this area of improvement is suggested from my perspective).

Nevertheless, I missed some summary reports after a long period of time with recommendations. We have received monthly reports, but sometimes it is good to have a broader perspective.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Invitro Agency, an advertising agency in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We needed SEO support.

SOLUTION

What was the scope of their involvement?

Delante provides SEO. They did so for our old site and now they’re working on our new site.

We had a few calls regarding keywords. After I explained what our expertise was and what we were aiming for, they prepared a strategy. They also prepared the keywords for our website.

What is the team composition?

I work with an SEO specialist. It’s great having just one touchpoint.

How did you come to work with Delante?

A mutual friend recommended them.

How much have you invested with them?

My company has spent $2,000.

What is the status of this engagement?

We started working together in June 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our visibility has been very low for the past five years. Delante doubled visibility on our old site within four months. They prepared the new website for SEO, and I’m hoping that we’ll see doubled visibility again over three months.

How did Delante perform from a project management standpoint?

Project management is very good; I don’t have any problems with them. They provide feedback on any changes they make. We create month-by-month schedules, and they deliver a report at the end of each month. We communicate via email and calls.

We had a problem with launch, but I sent one email, and they handled it right away.

What did you find most impressive about them?

They’re very good at what they do.

Are there any areas they could improve?

No, there’s nothing I’d have them do differently.

Do you have any advice for potential customers?

Talk with someone who knows SEO as soon as possible. It will have a great impact for you.

BACKGROUND

Introduce your business and what you do there.

I’m the operational manager at Stando, a logistics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We needed someone to help with SEO.

SOLUTION

What was the scope of their involvement?

Delante does our SEO. They translate our keywords to German. The team also helps with content marketing.

What is the team composition?

I work with three people.

How did you come to work with Delante?

I talked with different marketing companies that proposed huge costs for their service, and I didn’t feel that would work. Delante offered a very specified solution that I could understand. It was clear what we would gain from working with them, and they were very professional.

How much have you invested with them?

My company spends $700 each month.

What is the status of this engagement?

We started working together in January 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Delante has helped us get clients. We are very high in Google search results.

How did Delante perform from a project management standpoint?

Project management is good. When we start new services with them, we just send them what we want, and they send us a plan that we talk about. They send us analytic files every month from the Polish and German markets.

We occasionally have Skype meetings. My company gets good services from them.

What did you find most impressive about them?

They have a good understanding of our business, which is very unusual for marketing companies. Many marketing companies want to sell their solution, but they often don’t understand the business they’re selling to. Delante wanted to learn what we do.

Are there any areas they could improve?

They could more carefully track their client’s progression as a company and any changes they’ve undergone.

Do you have any advice for potential customers?

It’s very crucial to give them information about your business from the beginning. Without it, they may position keywords that you don’t need. This is especially true for businesses that are difficult for outsiders to understand.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an office furniture manufacturer specializing in soundproof phone booths. We’ve been in business for seven years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We’re a pioneer in manufacturing these phone booths, especially on the Polish market and perhaps even throughout Europe. It was very difficult for us to introduce the product, given that no one knew about this type of booth. Our main need was to appear in Google results for Polish terms equivalent to “quiet phone booth” or “office phone booth.”

SOLUTION

What was the scope of their involvement?

Delante provides onsite and offsite SEO for us. They do onsite SEO for two of our websites: one where we sell phone booths, and the other where we sell decorative lamps. About two years into the engagement, they also began writing blog articles for both of these sites.

We decided to enter the German market four years ago, which is similar to the Polish one. I believe this was the first time Delante provided their services to an abroad campaign.

What is the team composition?

I know they have a big team of around 50 people, but we only have contact with five of them. Someone sends us reports, someone else sends us invoices, and other team members call us to discuss blog topics.

How did you come to work with Delante?

I worked for different companies before starting my own business, and I was referred to Delante by one of my colleagues. I believe they were just starting their business, so their prices were very good. I was also just starting my company, so it was a very good option for me.

We ultimately hired Delante because of their position in the Polish market. I don’t regret starting the collaboration.

How much have you invested with them?

My company pays them 18,000–20,000 Polish zloty (approximately $5,000 USD) per year.

What is the status of this engagement?

We’ve been working with Delante since 2012, when we started our business. We have no end date.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Delante has done a good job providing SEO for both the Polish and German markets. I can see the difference from the day we started the collaboration with Delante until now. Since we started our work with the lamp brand, I’ve seen tangible results in the German market. We had no traction in the beginning, and the German market is very saturated and therefore difficult to penetrate. We had no market presence when we began selling through our website; however, thanks to the collaboration with Delante, we started to run a business in Germany. We’ve started to exit the German market, but not because of Delante.

I’m able to see how many phone booths we’re selling, and I can forecast how many we will sell through online marketing. Besides Google Ads and the work we’re doing with Delante, we’re not doing anything else to increase our sales. Our success comes only from Delante and Google Ads.

How did Delante perform from a project management standpoint?

Delante delivers monthly reports that detail what text, images, or other media they recommend adding to the site. We occasionally have calls with Delante to discuss these reports. They might call us 1–2 times per month, or they might not call at all. The monthly report is enough for me; I don’t need more frequent communication than that. My marketing manager is usually in touch with them.

What did you find most impressive about them?

I like their team. There have been two incidents when our website stopped working completely. I didn’t know what to do because we don’t have an IT partner. I called Delante and told them I had a big problem, and they helped me reboot the site even though they’re not developers. This is not their job, but they helped me, and they didn’t take money for it. I thought that was very impressive.

Are there any areas they could improve?

We’ve been collaborating for seven years now, and the collaboration is very good, but I think that we’re also a very good customer for them. We’re happy and we’d recommend Delante to any other company, but we’d like to have some discussions about prices. Other companies have called us, and their offers are sometimes better than Delante’s.

Delante is focused on what they can do for our website and Google positioning, but I think they forget to talk to the customer about other topics, like their costs.

Do you have any advice for future clients of theirs?

I really like collaborating with them, and I don’t know what advice I could give to a potential client. I would have a price negotiation because they don’t push this topic after the agreement is signed. They’re good at their job, and they send reports and call us. Clients should see a list of prices and maybe put a clause for renegotiating the contract after a period of time.

BACKGROUND

Introduce your business and what you do there.

I am the owner of ROXX Media, an advertising agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We were looking to raise our ranking on Google.

SOLUTION

What was the scope of their involvement?

Delante performed PPC advertising and both on and offsite SEO for us. Their team works on our Google ranking and Adwords campaigns for both us and our clients. Our team does the programming and design part of websites and they perform optimization. From time to time they perform copywriting services as well.

What is the team composition?

We work with 4–5 project managers, 2–3 copywriters, and one account manager from Delante.

How did you come to work with Delante?

A member of Delante’s team contacted us about a year ago. They presented a proposal to us and the quality of the services really stood out to us. We eventually expanded their engagement to our clients as well. 

How much have you invested with them?

We invest about $5,000–$6,000 per month, so about $50,000–$60,000 in total.

What is the status of this engagement?

Our ongoing engagement with Delante began in September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For both us and our clients, the conversion rate has increased. Delante is incredibly precise in their work and communicates very well. They get results quickly.

How did Delante perform from a project management standpoint?

They have great project management skills because they’re so good at scheduling. We usually communicate via email but occasionally we use Google Hangouts or WebEx to video call.

What did you find most impressive about them?

They really try to analyze the client’s business and give tailored advice. Delante is precise and cooperative. Our clients have always seen the effects of their work quickly.

Are there any areas they could improve?

No, they usually do a great job. Our engagement is mostly SEO, but every so often there are some copywriting issues to be improved. Their team could also be a bit more elastic about some corrections of the text.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Protech, a boiler manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We needed help with SEO to make our new website more visible, attracting more clients to buy our products.

SOLUTION

What was the scope of their involvement?

Delante provided SEO services to promote one of our websites regarding environmentally-friendly heating boilers that meet the high standards required in European markets. They started from the very beginning when we first launched the site.

For the first five months, they supported us with finding the right format and style for the specific website we wanted to make. At a later stage, Delate worked on SEO tasks.

Every month I receive a report with key phrases Delante is working on and whether the keywords are in the top three or top 10 of Google search. There are more and more keywords and key phrases linked to the website. They write articles on our behalf for our blog to teach our clients how to choose the right heating boiler.

I still get monthly informational reports of what’s happening on the website. The report consists of the tasks they did over the past month as well as an independent analysis so I can see whether there’s actual progress or not.

What is the team composition?

There are a few people responsible for the reports I receive, but I have one main point of contact.

How did you come to work with Delante?

I spoke with other CEOs and asked for a good company that can be responsible for everything we needed to promote the website and for SEO. Several recommended Delante highly. We had a couple of meetings at my headquarters to understand the business and to see the production site. It made it easier for Delante to address what we required.

How much have you invested with them?

We’ve spent $25,000–$50,000 so far.

What is the status of this engagement?

We started working together in May 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I rely on the report that I receive from them. Delante also puts in information from independent websites to validate the progress of the website. When we sell our projects, we launch an in-depth survey of our clients to learn how they heard about our brand. The work Delante produces meets our expectations, which is why we continue cooperation with them.

How did Delante perform from a project management standpoint?

I’ve worked with firms that didn’t meet deadlines or deliver on promises. I don’t have this issue with Delante. They set a clear expectation towards the job they’d be doing, and they always explain it well. I see their progress in each monthly report. I feel comfortable with the money I’m spending on them.

What did you find most impressive about them?

The team is proactive from an organizational point of view. The standards Delante sets are excellent. They make their customers feel important.

Are there any areas they could improve?

They should educate clients that aren’t familiar with the shortcuts and jargon they used. Apart from that, I’m quite happy. After a month of working with them, I got familiar with their vocabulary and the work they’re doing.

Do you have any advice for potential customers?

I suggest inviting Delante to your business. Spend a little bit more time than you previously planned to explain your company and what results you want to achieve. It’s a lot easier for Delante to check whether they can provide more services than previously planned.

BACKGROUND

Introduce your business and what you do there. 

We’re a digital media company that manages coupon sites and does SEO. I’m the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We have coupon sites that are highly competitive in terms of SEO, and, although we do SEO internally, we eventually realized that we weren't doing enough. We decided that we needed a partner and chose Delante. We were hoping that they could approach SEO from a different angle to help us build on what we were doing internally.

SOLUTION

What was the scope of their involvement?

We’ve kept the partnership open so that they can add value in whatever ways possible. This includes both online and offline SEO. They’ve given us quite a lot of recommendations regarding technical SEO. The team fixes links and header tags while also managing certain keywords. Delante also contributes content to our website and moves inactive content to archived pages.

What is the team composition?

We work with one point of contact.

How did you come to work with Delante?

I was on the lookout for SEO partners at a conference, and their name kept popping up. We decided to reach out, and it became clear that they would be able to help us.

How much have you invested with them?

We’ve invested somewhere between $10,000–$25,000.

What is the status of this engagement?

We started working together in January, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We monitor their value through rankings changes. We’ve seen an upward trend, which is why we’re still working with them, but there’s more that we could be doing to stay on top of things. We’ve had some wins and some losses, so, overall, it’s been a journey.

One of the challenges that we’re facing is the competition on some of the search engine pages that we want to win. We’re struggling to beat out some of our competitors. Since we started working with Delante, we’ve been able to stay within the top five, but we’re still looking to solidify our rankings on those pages. We may need to add another partner to accomplish that.

How did Delante perform from a project management standpoint?

I find them to be quite good in that aspect. The team is very organized and clear on instructions, and we receive everything through the same channel. They don’t waste time dealing with bureaucracy, which lets us focus on getting the work done.

Delante gives us regular reports, and we use our own tools as well to monitor their performance. We have tools that we use internally for project management, but, in their case, we use a Google Sheet. They enter tasks on the sheet, and we mark them as done when the team completes them.

What did you find most impressive about them?

They're skilled and experienced with technical SEO. It’s clearly one of their strengths.

Are there any areas they could improve?

For some of the key pages, the top pages that we have, I’d like to see them create urgency to get us back to number one. Occasionally, they seem to be lacking in their drive to get us back to number one and to hold us in that position for a longer period.

Do you have any advice for potential customers?

It all depends on what the client is good at and what they're lacking. For us, it was a good mix, because, although we do some things well ourselves, there are other things that we didn't do well that Delante has brought to the table.

You could have the same partner, and one client complains because they're stronger in technical SEO but weaker in something else. It depends on the strengths that you have internally and whether the partner is complementing your strengths or just doing the same things that you're doing yourself.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and chief engineer of Ibudhaus, a construction company for low-energy houses with timber frame structures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We needed to increase the visibility of our brand in Poland to grow our customer base.

SOLUTION

What was the scope of their involvement?

Delante provides SEO support, focusing on improving organic rankings. These efforts include performing keyword research. They make changes to our website and ensure we have a smooth transition to the new platform, from an optimization perspective.

What is the team composition?

To start,  we worked with the head of growth, but two other SEO specialists joined later on.

How did you come to work with Delante?

We were referred to Delante by another company that we work with. We organized a meeting and chose them because we liked that they were honest about the possibilities within our budget. They made a good impression.

How much have you invested with them?

We’ve spent $25,000.

What is the status of this engagement?

We started working together in January 2016 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There’s now a steady growth of traffic to our website; we’re happy with the growth we’ve experienced. Additionally, the visibility of our new website increased on Google.

How did Delante perform from a project management standpoint?

Delante is professional and always quick to respond to any questions that we have. We receive monthly updates about their progress and any results. From the update, we can then make a plan to move forward with. We use phone calls and email to communicate, mostly.

What did you find most impressive about them?

Delante takes the time to meet with us face to face, which is very meaningful to us. We’re impressed with their dedication. At the start, they went in depth about how they work, their timeline, and abilities within our budget.

Are there any areas they could improve?

There’s nothing to improve; we’re happy with the partnership.

Do you have any advice for potential customers?

It’s very important to ask questions and make sure that you know really know what you want to achieve. Doing this will save a lot of time for both teams.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a cosmetics distributor. Our products are sold in Holland, Belgium, Germany, and Great Britain. We also distribute to online shops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We hired Delante to increase awareness of one of our successful brands. We were particularly interested in growing our customer base in Western Europe.

SOLUTION

What was the scope of their involvement?

Delante conducts keyword research to identify which terms should be on the brand's website. They also link reviews from bloggers to the site to promote products and increase traffic. Their team is responsible for managing all PPC, including Google Ads.

In addition to traditional digital marketing services, Delante provides consulting and content strategy to improve site visibility. They’ve recommended that we update the Dutch product descriptions to help grow the customer base in the Netherlands.

What is the team composition?

We have a project manager and four other specialists working with us.

How did you come to work with Delante?

We met Delante at a business fair and found them to be extremely conversational and personable. They responded to us quickly when we followed up with them, and we decided to meet with them at their office in Poland. We chose to partner with them because they made a much better impression than the other companies we were evaluating.

How much have you invested with them?

So far, we’ve spent somewhere between $5,000–$10,000. I plan to consider increasing our budget after we reach the one-year mark.

What is the status of this engagement?

Delante started working with us in September 2018. Our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Orders of the brand's products are increasing every month, and their reports show that keyword rankings have risen as well. In terms of return on ad spend, we’ve seen enough growth that we’re planning to expand our budget later this year.

Delante is also more effective than other vendors with their SEO consulting. They initially suggested that we should modify some of the product descriptions on the brand’s website, and since we’ve started doing so, we’ve seen an increase in the site's visibility on Google.

How did Delante perform from a project management standpoint?

They’re proficient in managing tasks and quick to reach out when necessary. They also send us monthly reports that include detailed information. Overall, they’re much more professional than the vendors we’ve worked with in the past.

What did you find most impressive about them?

I’ve been impressed by their ability to explain their methods to our client. The team is also knowledgeable, especially regarding SEO.

In addition to being impressed by their effectiveness, I’m thankful for their detailed reports. I’ve been managing websites for many years and never received such useful insights until I started working with Delante. Through these reports, we’re able to track the effects of their work and make changes as needed.

Are there any areas they could improve?

I can tell you about ways that I could improve. For example, I should deliver product description translations much faster. I don’t think there is anything that Delante needs to change. They’ve been excellent.

Do you have any advice for potential customers?

Give them one year, and you will see results.

BACKGROUND

Introduce your business and what you do there.

I’m the former operations and marketing manager at Riot, a digital product agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Delante?

We needed some help with digital marketing. We were new to the market, and it was crucial for us to rank as high as possible on Google results.

SOLUTION

What was the scope of their involvement?

They helped us with SEO regarding long tail keywords (a phrase of three or more words). Later, towards the end of my time with the company, they started implementing some of the content we created in-house.

What is the team composition?

I worked with Jacek (Head of Growth, Delante). We also interacted with three other resources, including an SEO manager.

How did you come to work with Delante?

We searched for a local SEO agency because it was important for us to meet the people we’d be working with. Forging a connection between the two teams would make our relationship more effective. Their experience and professionalism won us over.

What is the status of this engagement?

We worked with them for at least half a year.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our visibility on Google increased significantly and our traffic doubled. Within a few months, we reached the top spot for our specific phrases.

How did Delante perform from a project management standpoint?

I handled all correspondence, most of which was over phone or email or done in-person. They were professional and highly responsive throughout. Whenever I would email or call, they responded within a few hours. We could contact them whenever we wanted with whatever we needed. This was supplemented by either weekly or bi-weekly updates.

What did you find most impressive about them?

They were very honest and didn't promise something they couldn’t deliver. Straightforward and clear, we knew what they were capable of.

Are there any areas they could improve?

They were the perfect fit for our needs, so I don’t have anything to say. With their help, we achieved our goals.

Do you have any advice for potential customers?

Trust them when they say they’ll deliver. They don’t make promises lightly.