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Define Data

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Senior-led data, integrations and AI consulting

Define Data helps businesses turn fragmented systems, messy data, and unclear reporting into something commercially useful.

We work with founders and business leaders who know their data should be creating value, but are often dealing with disconnected tools, inconsistent numbers, manual reporting, CRM issues, or uncertainty around where AI can genuinely help.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    Dublin, Ireland
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
David Kernan
Founder & Principal Consultant About the Team

2 Locations

  • Dublin , Ireland
  • Faro , Portugal

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    Pricing Snapshot

    Min. project size $5,000+
    Avg. hourly rate $100 - $149 /hr
    Rating for cost 5 /5

    Most Common Project Size

    $10,000 - $49,999 based on 1 review
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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    Define Data Reviews

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    CRM Consulting & SI for Business Services Company

    • CRM Consulting and SI Digital Strategy
    • $10,000 to $49,999
    • Oct. - Dec. 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They have a breadth of knowledge and commercial awareness."

    Apr 7, 2026
    CEO, Business Services Company
    Anonymous
    Verified
    • Business services
    • Ireland
    • 1-10 Employees
    • Online Review
    • Verified

    Define Data implemented a CRM system and marketing automation strategy for a business services company.

    Showing 1-1 of 1 Reviews

    Our Story

    Define Data was built to bridge the gap between commercial priorities and technical delivery. We help businesses make better use of data, systems, CRM, and AI by combining strategic thinking with hands on implementation. Our approach is senior led, practical, and focused on real outcomes, helping leaders turn fragmented tools and unclear reporting into stronger decisions, better performance, and more joined up ways of working

    Meet the Team

    David Kernan

    David KernanFounder & Principal Consultant

    Founder of Define Data, helping businesses turn data, systems, CRM, and AI into practical assets. Combines strategic thinking with hands on delivery across reporting, integrations, operations, and commercial performance improvement.

    What Sets Us Apart

    Senior strategy, hands on delivery

    Define Data combines commercial understanding with deep technical delivery. We do not just advise from the sidelines. We help leaders solve real problems across data, systems, CRM, and AI, turning fragmented tools and unclear reporting into practical, scalable improvements.

    Commonly Asked Questions

    We are most interested in projects where a business needs senior, hands on support to improve how data, systems, and operations work together. That includes data strategy, reporting and analytics, CRM improvement, systems integration, AI readiness, and solving practical commercial problems where better information and better connected tools can unlock growth, efficiency, and clearer decision making.

    Turnaround time depends on the scope and complexity of the project, but we are typically able to start quickly and deliver initial value within days or weeks rather than months. Smaller advisory, reporting, or audit engagements can often move fast, while larger strategy, integration, or implementation projects are phased to deliver clear progress and usable outcomes as early as possible.

    Our collaboration style is senior led, close, and commercially grounded. We work directly with key stakeholders to understand priorities, challenge assumptions where needed, and deliver practical progress through clear communication, regular touchpoints, and hands on execution.

    We do not use a single blanket ROI figure because success depends on the type of project and the client’s starting point. Instead, we define success against clear outcomes at the beginning of each engagement, whether that is better reporting, reduced operational friction, improved CRM performance, stronger data quality, or faster decision making. Our goal is always to deliver measurable, commercially useful value.

    We keep our client roster intentionally focused so every engagement gets senior attention and hands on delivery. The exact number varies by project size and complexity, but we typically work with a small number of clients at any one time to maintain quality, responsiveness, and real involvement.

    Locations (2)

    77 Camden Street Lower Dublin, Ireland D02 XE80

    2 - 5

    Contact Define Data

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