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Define Data

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Senior-led data, integrations and AI consulting

Define Data helps businesses turn fragmented systems, messy data, and unclear reporting into something commercially useful.

We work with founders and business leaders who know their data should be creating value, but are often dealing with disconnected tools, inconsistent numbers, manual reporting, CRM issues, or uncertainty around where AI can genuinely help.

  • Min project size
    $5,000+
  • Hourly rate
    $100 - $149 / hr
  • Employees
    2 - 9
  • Locations
    Dublin, Ireland
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
David Kernan
Founder & Principal Consultant About the Team

2 Locations

  • Dublin , Ireland
  • Faro , Portugal

Service Lines
BI & Big Data Consulting & SI
30%
CRM Consulting and SI
30%
AI Consulting
20%
Digital Strategy
20%
Select Focus Area
AI Expertise
Chatbots & Conversational AI
50%
Machine Learning
30%
AI Recommendation Systems
20%
CRM Functions
Marketing automation
30%
Other CRM focus
30%
Sales automation
30%
CRM Social Relationship Management
10%
AI Consulting Focus
AI Strategy
60%
AI Maturation
20%
AI Deployment
10%
AI Security Management
10%
BI & Big Data Solutions
Microsoft BI & data solutions
30%
Snowflake
30%
Power BI & data solutions
20%
Other BI & data solutions
10%
Tableau
10%
BI & Big Data Focus
Marketing analytics
30%
Operations & process improvement
30%
Master Data Management Consulting
20%
Data Visualization
10%
GA4 consulting
5%
Other BI & analytics
5%
CRM Solutions
HubSpot CRM Consulting & Implementation
50%
Salesforce CRM Consulting & Implementation
40%
Adobe CRM Consulting & Implementation
10%
Digital and IT Strategy Consulting Focus
Digital Transformation
50%
IT Governance
20%
Virtual CIO Services
20%
Data Privacy Consulting
10%
Industries

No Industries have been added yet…

Clients
Small Business (<$10M)
55%
Midmarket ($10M - $1B)
35%
Enterprise (>$1B)
10%

Pricing Snapshot

Min. project size $5,000+
Avg. hourly rate $100 - $149 /hr
Rating for cost 5 /5

Most Common Project Size

$10,000 - $49,999 based on 1 review
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000
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Define Data Reviews

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CRM Consulting & SI for Business Services Company

  • CRM Consulting and SI Digital Strategy
  • Marketing automation
    +1
  • $10,000 to $49,999
  • Oct. - Dec. 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They have a breadth of knowledge and commercial awareness."

Apr 7, 2026
CEO, Business Services Company
Anonymous
Verified
  • Business services
  • Ireland
  • 1-10 Employees
  • Online Review
  • Verified

Define Data implemented a CRM system and marketing automation strategy for a business services company.

Showing 1-1 of 1 Reviews

Our Story

Define Data was built to bridge the gap between commercial priorities and technical delivery. We help businesses make better use of data, systems, CRM, and AI by combining strategic thinking with hands on implementation. Our approach is senior led, practical, and focused on real outcomes, helping leaders turn fragmented tools and unclear reporting into stronger decisions, better performance, and more joined up ways of working

Meet the Team

David Kernan

David KernanFounder & Principal Consultant

Founder of Define Data, helping businesses turn data, systems, CRM, and AI into practical assets. Combines strategic thinking with hands on delivery across reporting, integrations, operations, and commercial performance improvement.

What Sets Us Apart

Senior strategy, hands on delivery

Define Data combines commercial understanding with deep technical delivery. We do not just advise from the sidelines. We help leaders solve real problems across data, systems, CRM, and AI, turning fragmented tools and unclear reporting into practical, scalable improvements.

Commonly Asked Questions

We are most interested in projects where a business needs senior, hands on support to improve how data, systems, and operations work together. That includes data strategy, reporting and analytics, CRM improvement, systems integration, AI readiness, and solving practical commercial problems where better information and better connected tools can unlock growth, efficiency, and clearer decision making.

Turnaround time depends on the scope and complexity of the project, but we are typically able to start quickly and deliver initial value within days or weeks rather than months. Smaller advisory, reporting, or audit engagements can often move fast, while larger strategy, integration, or implementation projects are phased to deliver clear progress and usable outcomes as early as possible.

Our collaboration style is senior led, close, and commercially grounded. We work directly with key stakeholders to understand priorities, challenge assumptions where needed, and deliver practical progress through clear communication, regular touchpoints, and hands on execution.

We do not use a single blanket ROI figure because success depends on the type of project and the client’s starting point. Instead, we define success against clear outcomes at the beginning of each engagement, whether that is better reporting, reduced operational friction, improved CRM performance, stronger data quality, or faster decision making. Our goal is always to deliver measurable, commercially useful value.

We keep our client roster intentionally focused so every engagement gets senior attention and hands on delivery. The exact number varies by project size and complexity, but we typically work with a small number of clients at any one time to maintain quality, responsiveness, and real involvement.

Locations (2)

77 Camden Street Lower Dublin, Ireland D02 XE80

2 - 5

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