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As a consumer research and marketing strategy firm, decision point helps organizations uncover insights, understand audiences, and make smarter decisions. We combine strategic thinking, data-driven research, and collaborative problem-solving to deliver measurable impact. Our team is guided by curiosity, integrity, and a commitment to helping clients make smarter decisions, move faster, and create lasting value.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Madison, WI
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Year founded
Founded 2009
1 Locations
- Madison , WI
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Our Story
Our team is made up of curious thinkers, strategic problem-solvers, and collaborative partners who are passionate about helping clients succeed. At decision point, we value integrity, innovation, and human-centered insight in everything we do. Our mission is to turn complex data and consumer behavior into clear, actionable strategies that drive meaningful growth and lasting impact for the organizations we serve.
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