Dawood Sarwar

BACKGROUND

Please describe your company and position.

I am the CEO of a medical company 

Describe what your company does in a single sentence.

We are medical Health clinic in oslo . 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dawood Sarwar to accomplish?

• For to increase organic Traffic and organic marketing
• SEO
• Organic Growth
• AEO and GEO optimization

SOLUTION

How did you find Dawood Sarwar?

Online Search

Why did you select Dawood Sarwar over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dawood Sarwar were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

he scope of work covers comprehensive SEO and AI search optimization designed to improve a website’s visibility across traditional search engines and emerging AI-driven search platforms

Key deliverables include:

- Technical SEO audits and optimization, including crawling, indexing, site architecture, Core Web Vitals, internal linking, and structured data.

- Semantic SEO and topical authority development through keyword, entity, intent, and topic research.

- AEO (Answer Engine Optimization) to improve visibility for conversational and question-based searches.

- GEO (Generative Engine Optimization) to strengthen a brand’s visibility and representation across AI-powered search experiences.

- Entity and Knowledge Graph optimization, including entity mapping, schema markup, and relevant authority signals.

- On-page SEO optimization of titles, headings, content, metadata, URLs, FAQs, and internal links.

- Local SEO and Google Business Profile optimization to improve visibility in local search and map results.

- Content strategy and SEO-focused content creation aligned with search intent, topical relevance, and user needs.

- Performance monitoring through tools such as Google Search Console, Google Analytics, Ahrefs, and Semrush.

- Ongoing analysis, reporting, and optimization based on organic traffic, rankings, impressions, conversions, and AI search visibility.

The overall goal is to build sustainable organic visibility, strengthen topical and entity authority, increase qualified traffic, and improve the brand’s presence across Google and AI-powered search platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements in organic search visibility, topical authority, and AI search presence. Key outcomes included:

- Increased organic impressions and clicks through improved technical and on-page SEO.

- Improved keyword rankings for priority commercial and informational search terms.

- Expanded the website’s topical coverage and strengthened internal linking across related content.

- Improved visibility for entity-based and conversational search queries.

- Increased opportunities to appear in Google AI Overviews and other AI-powered search experiences through AEO and GEO optimization.

- Improved local search visibility through Google Business Profile and local SEO optimization.

- Better crawlability, indexing, structured data implementation, and overall technical SEO health.

- Established a scalable SEO framework that supports continued growth in organic traffic, rankings, and AI search visibility.

Dawood Sarwar is an experienced SEO Specialist in Lahore, Pakistan, specializing in Technical SEO, Semantic SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). He understands how search engines and AI platforms interpret content, entities, and user intent. His strategy focuses on improving organic visibility, AI search presence, topical authority, and sustainable growth. Highly recommended for businesses looking for a modern SEO strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dawood managed the project professionally and kept the work organized throughout the engagement. Deliverables were completed on time, with clear communication and regular updates on progress. He was responsive to feedback, quickly addressed our questions and requests, and adapted the SEO strategy when our priorities changed. Overall, the project was well managed, transparent, and easy to collaborate on.

What was your primary form of communication with Dawood Sarwar?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was Dawood’s modern approach to SEO. He goes beyond traditional keyword targeting and combines Semantic SEO, AEO, GEO, entity optimization, and technical SEO to understand how both search engines and AI platforms interpret a website. His ability to connect strategy with measurable business outcomes, while keeping communication clear and practical, really stood out.

Are there any areas for improvement or something Dawood Sarwar could have done differently?

There were no major issues with the project or communication. If anything, Dawood could have provided even more frequent progress reports during some stages of the project, particularly when several SEO tasks were being worked on simultaneously. Overall, however, he was responsive, flexible, and proactive in addressing feedback and making improvements.