David Lee - Fractional CMO

BACKGROUND

Please describe your company and position.

I am the Owner of Rise of Us

Describe what your company does in a single sentence.

Fractional CRO service. I work with growth-stage companies to remove barriers to growth and lay the foundation for their next level of growth. Aligning teams to complimentary goals, installing repeatable processes, writing playbooks the team will use, centering around the needs of the buyer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire David Lee - Fractional CMO to accomplish?

• Optimizing for AI search
• Understanding how AI search will affect SEO
• How to be found and recommended by AI search

SOLUTION

How did you find David Lee - Fractional CMO?

Referral

Why did you select David Lee - Fractional CMO over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from David Lee - Fractional CMO were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Dave is taking the conversation about AI search and turning it on its head. He looks at it from the buyer perspective, showing business owners how their buyers are using AI tools to search for solutions to their problems. Dave highlights how buyer behavior is once again changing and is offering insights on how business owners need to evolve their websites and content strategy. Educational and practical. And he's offering it in a free small group workshop. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Understanding of how buyer behavior is changing - no longer searching for vendors Googling keywords
• Live demo of how buyers search solutions now, inclusing the output from an AI tool
• Awareness of what needs to be included on a modern website in order to not only be found by AI search
• But ultimately the goal is for the biyer's AI tool to recommend you 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Organized, informational, engaging

What was your primary form of communication with David Lee - Fractional CMO?

Virtual Meeting

What did you find most impressive or unique about this company?

No one is talking about AI search the way Dave is

Are there any areas for improvement or something David Lee - Fractional CMO could have done differently?

More details on exactly how/what to do. It's an emerging trend, I trust Dave will come out with that soon.