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Brand Authority Agency for Hispanic Businesses

Databranding is a bilingual brand authority agency founded in 1997, headquartered in Orlando, FL with operations in Mexico City. We were the first HubSpot partner in Latin America (2009) and today we specialize in two markets: Hispanic-owned businesses in the United States and Mexican companies expanding into the American market.

  • Min project size
    $5,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    10 - 49
  • Year founded
    Founded 1997

Overview by:

Reviewer avatar
Mauricio Romero
CEO & Co-Founder About the Team

No Focus Areas have been added yet…

Industries
Food & Beverage
40%
Education
20%
Financial services
20%
Hospitality & leisure
20%
Clients
Small Business (<$10M)
60%
Midmarket ($10M - $1B)
40%

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Our Story

Databranding was born in commercial film production in 1997, before the internet changed everything. That origin shaped how we think about brands: craft first, systems second, results always. We have operated at the intersection of the US and Mexican markets for 27 years, building authority for companies that refuse to be invisible. Our team is bilingual by design, not by translation.

Meet the Team

Mauricio Romero

Mauricio RomeroCEO & Co-Founder

Mauricio Romero started in commercial film production at 14. He founded Databranding in 1997 and became the first HubSpot partner in Latin America in 2009. He leads brand authority strategy for Hispanic businesses in the US and Mexican companies.

What Sets Us Apart

First HubSpot Partner in Latin America

Databranding became the first HubSpot partner in Latin America in 2009. We have built marketing systems for brands in Mexico and the US for over 15 years on the same platform we recommend to clients.

27 Years in Two Markets, Natively Bilingual

Since 1997 we have worked at the intersection of the US and Mexican markets. Every engagement is built natively in English and Spanish, not translated. We build campaigns from the ground up for both audiences simultaneously.

We Build Brands That AI Cannot Ignore

Our Authority Architecture methodology is built for AI-era visibility. We track brand citations across ChatGPT, Perplexity, and Google AI, and build the content and distribution systems that move that number. We measure what others cannot.

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