Dappercode

BACKGROUND

Please describe your company and your position there.

I own a variety of ecommerce brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Watevs Agency?

We needed someone to take over the strategic overview and day to day operations of our email marketing. Basically we didn’t want to do it anymore. We have hired multiple in-house people and never had good results. Ideally get to 20% of our revenue coming from email marketing on average, across our stores. Before taking on this project we are around 5% on average across all our stores.

SOLUTION

How did you select this vendor?

I received an email from them.

Describe the scope of their work in detail.

They did everything. They took over our email. So, planning the content for the month, setting up automated flows, designing the emails, writing the emails.

What was the team composition?

I spoke to Max and Adam on the phone, and kept in touch with both of them throughout the process. But i know they have copywriters, designers and email marketing tech guys in house that do the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Very simply, our email revenue had always been around 5% of our total revenue. Even with inhouse people working on it, we only ever got to around 10% (highest being 15% 1 month with 1 inhouse email marketing person, working on nothing else but email). Right now, as of today, we’re at 27%, 29%, 34% and 24% across my 4 stores. So, they’re good at making email a solid revenue producer.. Which is what we wanted.

How effective was the workflow between your team and theirs?

When we were on the call, and in the info they sent before the call, they really hammered home the point that they are a partner, not an agency on retainer. They don’t do check-in calls or phone convos constantly, they prefer to just do the work. I love this. Because i hired them to do one thing: make more us more money with our email strategies. They do that. I don’t need anything else.

We get monthly videos showing us the progress and things they’re working on this month which is great. And we can see all of the stats in our klaviyo accounts, so we know exactly what is being done at every time. Very impressed with their whole demeanor.

What did you find most impressive about this company?

They work on a commission basis only. I get lots of emails from email marketing agencies and have never worked with any of them. The idea of some agency profiting off my hard work and not having any ‘skin in the game’ does not sit right with me. These guys work on a commission basis, so no problems with that. But mainly the performance is what impresses me. Across all our stores, we push mid 6 figs of revenue every month.

So when you consider that we went from an average of 5% of revenue coming from email, to an average of close to 30% of revenue coming from email, that has improved our revenue by a substantial amount. And profitability is up, as email marketing has not cost to acquire the customer.

Is there any area for improvement or anything that could have been done differently?

Honestly it seems cliche, but no. There may be some people out there that like check-in calls and more of a ‘traditional worker/agency’ relationship. But I prefer to not be worried with details. I want to just receive the end result. So for me, no.