Dane Moses John

BACKGROUND

Please describe your company and position.

I am the Owner of Griffiths Works

Describe what your company does in a single sentence.

Retailability sells fashion clothing and footwear through varying formats/brands in Southern Africa

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dane Moses - South African Copywriter | Creative Director | Strategist to accomplish?

• Create a brand tone of voice
• Start marketing the brand to consumers

SOLUTION

How did you find Dane Moses - South African Copywriter | Creative Director | Strategist?

Word of mouth

Why did you select Dane Moses - South African Copywriter | Creative Director | Strategist over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Passionate & understood the mandate

How many teammates from Dane Moses - South African Copywriter | Creative Director | Strategist were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Services rendered include campaign ideation to correctly position the newly identified brand tone of voice - from customer research to ideation to campaign execution and implementation - for keys seasonal fashion campaigns and engagement campaigns to grow the base.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social Media KPIs were the key indicators of success.  Engagement rates with a direct correlation for demand of fashion product shown throughout the season (in-store sales and queries about where our stores were located)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dane Moses - punctual, deadline driven, attention to detail, self starter, proactive and highly supportive of what that brand needed to achieve. They went above and beyond to understand the customer and how this would be translated into efficient and effective communication and creative

What was your primary form of communication with Dane Moses - South African Copywriter | Creative Director | Strategist?

Email or Messaging App

What did you find most impressive or unique about this company?

The thought process that went in to ideation - not assumption based when pitching ideas but proactive research conducted to understand the human truth that would create the narrative for the brand.

Are there any areas for improvement or something Dane Moses - South African Copywriter | Creative Director | Strategist could have done differently?

Not at this stage