D—K

I design brand identities for founders and small businesses who understand that how a brand feels is just as important as what it does.

Over 25 years of practice, I've developed an end-to-end process that starts with strategy — understanding what a business actually stands for, who it's for, and what it needs to communicate — and carries that thinking all the way through to the final mark, the color system, the typographic voice, and the web presence that holds it all together. Nothing is handed off. Nothing falls through the cracks.

My work lives at the intersection of brand identity and brand experience. I'm not interested in logos that look good in a deck. I'm interested in the feeling a brand creates at every touchpoint — the way it reads on a phone screen at midnight, the way it sounds in a headline, the way someone describes your company to a friend.

I work with a small number of clients at a time, which means the work gets the attention it needs. Projects are research-led, strategic in intent, and deliberately crafted.

Based in Toronto. Working with founders and studios across North America.