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Cut The Waffle

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No agency overhead. No waffle. Real B2B results.

Cut the Waffle exists because most B2B marketing has a waffle problem. Marketing managers who talk in circles. Agencies that produce basic content, rotate your account manager every six months, and hand you a traffic dashboard that has nothing to do with pipeline. This is the alternative. One senior B2B marketing operator doing the actual work - technical SEO, content, AI search optimisation, and sales enablement - direct, fast, and built around what your buyers are searching for. Based in Auckland, working globally.

  • Min project size
    $1,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    Freelancer
  • Locations
    Auckland, New Zealand
  • Year founded
    Founded 2026

Overview by:

Reviewer avatar
Ben Harris
Founder About the Team

1 Locations

  • Auckland , New Zealand

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    Our Story

    B2B SEO, AEO and AI search optimisation for companies that want to rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews. Run by Ben Harris - a working B2B marketing lead with 12+ years across B2B SaaS, corporate B2B, and professional services. One operator, senior-level output, no agency overhead. Services include B2B SEO, Answer Engine Optimisation (AEO), AI brand setup, interactive tools, sales enablement, and go-to-market strategy. Transparent pricing published on the website

    Meet the Team

    Ben Harris

    Ben HarrisFounder

    Founder based in Auckland, NZ. Started Cut The Waffle after being fed up working in corporate marketing teams where nothing gets done, managers waffle on and on and waste time in countless meetings.

    What Sets Us Apart

    We get s**t done

    No waffle, no 6 meetings prior to getting started. A simple framework of: Whats your situation? What are your customers pain points? What does your sales team need? Lets get started.

    Actual results

    In my previous corporate jobs I've worked with plenty of agencies who charge 10s of 1000s of $s to just hand over absolute rubbish and get away with it. My work comes with real stats that matter. Website and pipeline growth, metrics that matter like lower bounce rate and higher engagement.

    I work fast

    I run very efficiently and have playbooks galore. Having built marketing functions in multiple businesses before, I know what needs to get done and when.

    Tools and Technology

    Adobe Creative Cloud
    HubSpot
    Microsoft PowerPoint
    Confluence
    SharePoint
    Notion
    Monday.com

    Commonly Asked Questions

    B2B companies - primarily SaaS, professional services, and corporate B2B teams. Typically 10-500 employees, based in NZ, AU, UK, or US. Works best with teams that have a clear product or service and want content that compounds in search and AI, not just drives traffic.

    Yes - transparent pricing is on the website. Retainers from $1,400/month. Project work from $750. No "request a quote" theatre.

    Technical SEO audit at kickoff, FAQ schema and structured data on every piece, monthly keyword and citation check-in, and content delivered as files for your team to publish (or optional CMS publishing add-on).

    Technical fixes ship in weeks 1-3. Content from week 3. Ranking movements at months 2-4. AI citation volume meaningful by month 3-6. Anyone promising results in 30 days is selling something that isn't SEO.

    Locations (1)

    12 Harding Avenue Auckland, New Zealand 1072

    1

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