Crown

BACKGROUND

I am the CEO of Buzzy Platform

Buzzy is an AI-powered platform that uses continuous physiological data collected through commercial smartwatches to identify changes in mental stress and readiness before they become visible. Our technology provides personalized insights, early alerts, and decision-support tools for healthcare providers, caregivers, and operational organizations. We work across both healthcare and defense, with the goal of helping organizations move from reacting to crises to identifying risks earlier and acting proactively.

OPPORTUNITY / CHALLENGE

• Rebuild Buzzy's investor narrative and deck ahead of its funding round: sharpen the positioning of a dual-use deep tech company in digital health, make the business model defensible to investors, and give the founder a story she can deliver in the room.

SOLUTION

Referral

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

The project focused on refining and professionally presenting Buzzy’s story for investors and potential partners. Crown reviewed our existing content, helped us sharpen the key messages and value proposition, and redesigned our investor presentation to make it clearer, more compelling, and visually consistent. They also designed and refined a concise one-pager and provided strategic feedback on additional marketing content. The key deliverables were the redesigned investor deck, the one-pager, and ongoing guidance on messaging and storytelling.

RESULTS & FEEDBACK

The redesigned materials helped us present Buzzy as a more professional, credible, and investment-ready company. They created a strong impression in investor meetings, and the new presentation generated more investor interest and leads than our previous deck.

Their project management was excellent. The team was extremely responsive and available throughout the process, and everything was delivered on time. Whenever I asked for a change or had a specific request, they listened carefully and adjusted the work accordingly. They didn’t just execute - they worked closely with us, thought through challenges together, and helped us find the right solution whenever needed.

• Virtual Meeting
• Email or Messaging App

What impressed me most was their honesty from the very first conversation. They were very clear about what wasn’t working in our existing materials and explained exactly why. Their feedback was sharp, accurate, and practical, which immediately gave me confidence in their professional judgment and their understanding of the needs of a company like ours.

Nothing significant comes to mind. From my perspective, the process was smooth, collaborative, and fully met our expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for Melingo AI, an e-commerce company. We develop AI agents that learn from top-performing employees and company data to automate tasks, improve over time, and deliver reliable, high-quality performance for businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Crown?

We needed support with our marketing and to start global activity.

SOLUTION

What was the scope of their involvement?

Crown runs our marketing as an outsourced team. They started with positioning and a narrative framework, then rebuilt the website on top of it, including the multilingual versions. Day to day, they handle design, one-pagers, conference materials, decks, the monthly newsletter and social visuals, they write and publish our LinkedIn content, and they manage our SEO agency for us. Over the past few months, they’ve also been producing AI-generated videos for brand and product content.

What is the team composition?

We work with 2-5 teammates from Crown.

How did you come to work with Crown?

We found them through Clutch. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent an amount confidential with Crown.

What is the status of this engagement?

We started working together in November 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The most useful outcome is that everyone tells the same story now. Our sales team uses the language the website uses, the decks match, and I’ve stopped rewriting messaging for every conversation. On numbers, our organic traffic is up 400% since the new site went live in six months, and demo requests have moved from five to 30.At conferences, it was the first time we showed up with materials that looked like they came from a much bigger company, and people said so at the booth. Thanks to Crown, we have a better look and feel — our marketing material looks more professional.

How did Crown perform from a project management standpoint?

They deliver on time. We communicate through virtual meetings.

What did you find most impressive about them?

They’re always thinking outside the box and taking on more than their responsibility. It feels like they’re part of the team. They care like it’s their own business.

Are there any areas they could improve?

At first, there was some back-and-forth. They presented their ideas and perspectives with varying degrees of success, but it was important to them to try their own approach. We could’ve saved some time, but it was important for me to give them the opportunity to experiment in their own way and apply their professional judgment — and in some cases, they succeeded.

BACKGROUND

Please describe your company and position.

I am the CEO of Digital Cosmetics LTD

Describe what your company does in a single sentence.

Digital Cosmetics is an Israeli company specializing in the import, development, and marketing of advanced technological systems for the professional aesthetics and cosmetics industry. Active in the field, the company currently supports hundreds of clinics across Israel, offering a diverse range of advanced systems for laser hair removal, face and body treatments, skin tightening and rejuvenation, tattoo removal, and other aesthetic technologies.
What sets us apart is that we do not merely sell a device; we build a comprehensive framework for our clients' success. This encompasses everything from matching the right system to the specific clinic and providing professional theoretical and practical training, to offering ongoing clinical support, technical service and lab facilities, as well as business and marketing guidance designed to help clients integrate the technology into their business effectively and profitably.
The company operates a nationwide sales and service network, employing technicians and a professional training team, and maintains a dedicated training center. We place a strong emphasis on personalized service, availability, and long-term support.
Digital Cosmetics aims to continue leading innovation in the Israeli aesthetics sector by introducing advanced technologies to the market and providing clinic owners with more than just professional equipment—we offer the backing of a company that stands by them every step of the way.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crown to accomplish?

We hired Crown with the goal of taking the company's marketing strategy a few steps further, strengthening our brand and significantly increasing the quantity and quality of leads and sales. It was important to us to work with a marketing agency that understands the business in depth, knows how to build the right strategy and does not focus only on advertising, but looks at the whole picture - branding, creative, campaigns, creating demand and increasing exposure and sales.
Our main goal was to generate consistent growth, reach more clinic owners in Israel and further strengthen Digital Cosmetics' position as a leading company in the field. Add another goal BackNext

Grow Digital Cosmetics' pipeline of clinic owners in Israel: build a brand book the team works from, run a continuous content and SEO program on the website, and turn paid social and video into a steady flow of qualified leads.

SOLUTION

How did you find Crown?

Other

Why did you select Crown over others?

High ratings

How many teammates from Crown were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Crown entails comprehensive marketing management and guidance, spanning everything from strategy formulation and activity planning to actual execution. They handle our paid campaigns, creative and content production, digital branding and presence enhancement, the development of initiatives and campaigns for our various products, high-quality lead generation, and ongoing marketing support for our sales team.
Beyond the deliverables themselves, the partnership involves collaborative brainstorming on new initiatives, performance analysis and optimization, and tailoring activities to the company’s evolving needs and goals. Ultimately, Crown functions almost like an external marketing department for us—providing continuous support and working alongside us to drive the ongoing growth of Digital Cosmetics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since we began working with Crown, we have seen a significant improvement in the company's marketing activities—including an increase in the volume and quality of leads and inquiries, greater brand exposure, and the generation of more sales opportunities for our sales team. Furthermore, our operations have become far more organized, consistent, and precise, with campaigns that drive steady traffic and directly support our sales goals.
For us, the most important metric is that marketing efforts go beyond mere exposure or visibility; they translate into actual meetings, new clients, and sales. We are certainly seeing real progress and results from our collaboration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Crown is a professional, organized, and highly responsive experience. They consistently meet deadlines and deliver the required outputs, but for me, what stands out most is their rapid response and personal attention. Things change quickly in our business, and we often need to launch an initiative, a campaign, or a change on short notice.
The Crown team is always attentive, quick to react, and dedicated to providing solutions tailored to our needs. We feel we have a marketing partner who truly knows our company, understands our pace, and knows how to adapt to the way we work.

What was your primary form of communication with Crown?

In-Person Meeting

What did you find most impressive or unique about this company?

What impresses me most about Crown is their level of involvement and commitment to the business. They don’t feel like just another external marketing agency; they truly feel like part of our team. They know the company well and understand our products, our target audience, and how we want to present our brand.
They are highly accessible, think creatively, and have a genuine desire to see us grow and succeed. For me, the combination of professionalism, speed, personal attention, and a true understanding of the business is what really sets them apart.

Are there any areas for improvement or something Crown could have done differently?

As of now, we are very pleased with our work with Crown, and there is nothing significant I would change. As with any partnership, there is always room for further improvement—refining processes and brainstorming new initiatives—but in terms of their service, availability, professionalism, and commitment to us, our experience has been very positive. For me, the key is to maintain the same level of engagement, creativity, and drive for results as we continue to grow together.