Crescaler

BACKGROUND

Please describe your company and position.

I am the Founder of FrenchYard

Describe what your company does in a single sentence.

For 12+ years, French Yard has been a trusted name in French language education, offering expert-led DELF (A1, A2, B1, B2), TEF, and TCF courses both online and offline. Specializing in helping students and professionals aiming for Canada PR, we stand out with native French tutors who provide authentic, effective learning experiences. Whether you’re starting as a beginner or preparing for advanced certifications, Frenchyard’s tailored approach ensures success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Crescaler to accomplish?

• Website Development
• Website Designing
• App Development
• Digital Marketing

SOLUTION

How did you find Crescaler?

Referral

Why did you select Crescaler over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Crescaler were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Crescaler provided full-suite digital services for FrenchYard, including SEO, digital marketing, app development, website development, and design.

• Website Design & Development:
  Custom-designed, responsive website with CMS integration, optimized for performance and user experience.
• Mobile App Development:
  Android & iOS apps with course details, user login, and push notifications, integrated with backend systems for exam preprations.
• SEO Services:
  Complete technical audit, on-page and off-page optimization, keyword ranking, and monthly performance reports with complete transperancy. 
• Digital Marketing:
  Social media content creation and posting, ad campaign management (Google & Meta), and analytics tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic traffic increased by 50% within the first 2 months post-launch, driven by SEO and content optimization.
• Bounce rate dropped by 40%, and conversion rates improved by 30% due to better UI/UX and faster load times.
• Paid campaigns (Google & Meta) generated good return on ad spend (ROAS), with over 25% increase in lead generation.
• Targeted keywords ranked on the first page of Google SERPs, leading to sustained organic visibility and inbound traffic mostly in Canada.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Crescaler managed the project efficiently, delivering all milestones on time. They are highly responsive, communicated clearly, and adapted quickly to our feedback. Their proactive and organized approach made the entire process smooth and reliable.

What was your primary form of communication with Crescaler?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine creative vision with technical expertise. They truly understood our brand and translated it into digital experience across web, mobile, and marketing. Their responsiveness, attention to detail, and with transperancy in reporting set them apart from other agencies.

Are there any areas for improvement or something Crescaler could have done differently?

Overall, our experience with Crescaler was very positive.