CreativePoint.ro

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an Romanian precious metals trader specializing in investment-grade gold, silver, platinum, and palladium bullion and coins.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CreativePoint.ro to accomplish for Metale Export?

We hired CreativePoint.ro to design and develop our websites, improve our visibility through local SEO, and manage part of our Google Ads campaigns.

SOLUTION

What was the scope of their involvement?

CreativePoint.ro handled the complete design and development of our two main websites. Their work included UX/UI design, responsive development, technical setup, performance optimization, on-page and local SEO, Google Ads support, analytics, and conversion tracking. They also helped us structure the websites more clearly, present our products and services professionally, and improve our online visibility and lead generation.We had an initial discussion where they asked the right questions and took the time to understand our business, our audience, and what we wanted the websites to communicate. After that, we gave them a lot of creative freedom. They proposed and implemented the website structure, navigation, service and product sections, calls to action, responsive layouts, and the technical and SEO elements needed for the projects. We didn’t have to provide detailed instructions at every step. They understood our vision very quickly and translated it into websites that matched both our business and the way we wanted the brands to be presented.

What is the team composition?

We worked with 2–5 teammates from CreativePoint.ro.

How did you come to work with CreativePoint.ro?

We found them through an online search. Their pricing fit our budget, and they offered good value for the cost. Moreover, their company values aligned with ours.

What is the status of this engagement?

We worked together from September 2024–February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The measurable results were significant. In the first year following the launch of the new websites and marketing activities, our business generated approximately €1.2 million (approximately $1.3 million USD) in revenue. In the second year, this increased to around €5 million (approximately $5.3 million USD). The improved websites, SEO visibility, and Google Ads campaigns played an important role in supporting this growth and generating more qualified inquiries.Following CreativePoint.ro’s work, we saw a significant increase in online visibility and qualified traffic. In 2025, our Google Ads campaigns generated 14,992,166 impressions and 166,317 clicks, with an average cost per click of approximately RON 0.91 (approximately $0.20 USD). We also achieved a 16.14% impression share and a 73.15% top-of-page rate in a highly competitive market. On the organic side, numerous strategic keywords reached positions 1–7 on Google, including several number-one rankings related to investment gold. While we didn’t attribute every individual lead to a single channel, the increased visibility and traffic clearly resulted in more qualified inquiries and supported our commercial growth.We started from zero with CreativePoint.ro, so there was no previous website or historical conversion rate to compare against. They built the websites and launched the campaigns from scratch. From that point onward, we tracked performance and saw a steady increase in qualified inquiries, website activity, and sales opportunities. The growth in leads and revenue over the following two years clearly showed that the websites and campaigns were performing effectively.

How did CreativePoint.ro perform from a project management standpoint?

We primarily communicated through in-person and virtual meetings.

What did you find most impressive or unique about them?

What impressed us most was how quickly they understood our business and vision. We didn’t have to explain the same things repeatedly — they understood what we needed from the beginning and delivered accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of ExpediCAR, a Romanian car rental company offering quality mobility services at fair and transparent prices. We have a wide range of vehicles and locations tailored to customer needs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CreativePoint.ro?

We needed to build a modern, high-performing website for ExpediCAR that would clearly present our services and generate qualified leads. We needed a fast, mobile-optimized platform with a clean UI/UX, a strong SEO foundation, and easy scalability for future growth.Additionally, we wanted to improve our online visibility, structure our content properly, and ensure the site converts visitors into customers efficiently.

SOLUTION

What was the scope of their involvement?

CreativePoint.ro handled the full design and development of our website, from the initial concept to the final launch. The scope included UI/UX design, custom WordPress development, and complete front-end implementation tailored to our brand and business goals.

They delivered a fully responsive website optimized for all devices, with a strong focus on performance, loading speed, and user experience. The team also implemented on-page SEO best practices, structured content, and ensured proper technical setup for search engines.

In addition, they worked on optimizing the site architecture, improving user flow, and integrating key functionalities needed for lead generation. Overall, the main deliverables included a modern, scalable website, performance optimization, and a solid SEO-ready foundation.CreativePoint.ro also provided ongoing support after launch, including updates, performance optimization, and technical assistance when needed.

What is the team composition?

We worked with 2–5 teammates from CreativePoint.ro.

How did you come to work with CreativePoint.ro?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked with them from January to April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the launch, we saw clear improvements in website performance, loading speed, and overall user experience. The site became significantly faster and more stable across all devices.We also noticed an increase in user engagement, longer session durations, and a higher number of inquiries/leads coming through the website. Additionally, the improved SEO structure helped us gain better visibility in search results over time.Overall, we noticed a clear improvement in website speed and overall performance, along with better user engagement and a decrease in bounce rate. We estimate a noticeable improvement — roughly around 20%–30% better engagement and a similar increase in leads, along with a visible decrease in bounce rate after the launch.

How did CreativePoint.ro perform from a project management standpoint?

CreativePoint.ro demonstrated strong project management throughout the collaboration. They communicated clearly, stayed organized, and were responsive to feedback. They delivered everything on time and maintained a smooth workflow from start to finish.We communicated via in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive about them?

What stood out the most was their attention to detail and strong focus on both design and performance. They don’t just build websites — they think strategically about user experience and conversions.Their responsiveness, professionalism, and ability to quickly understand our needs made the entire collaboration smooth and efficient.

Are there any areas they could improve?

Overall, the experience was very positive. If anything, clearer upfront planning for some additional features could have helped streamline a few minor revisions later on.That said, CreativePoint.ro was very responsive and handled any adjustments quickly and efficiently.