Creatably

BACKGROUND

Please describe your company and position.

I am the Founder of Thread Wallets

Describe what your company does in a single sentence.

Thread makes expressive carry accessories (wallets, bag, lanyards, etc.)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Creatably to accomplish?

• Tell the Thread founding story in a way that sells product.

SOLUTION

How did you find Creatably?

Referral

Why did you select Creatably over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Creatably were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted our internal team included throughout the whole process. The Creatably process was thorough and ver productive. Here's the summary: 

• Define Goals (Intentions, KPI's, timeline)
• Agree on deliverables and price
• Identify Director and Videographer (Damian Dayton and Devin Supertramp)
• Writing retreat x2
• Finalize script
• Storyboard
• Select locations
• Travel and shooting logisitics
• Shoot in Hawaii
• Shoot in Utah 
• Post production
• Delivered Video asset 
• Consult on ads/distribution

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The intent for this video was views and brand recognition at the top of our funnel. We've had tens of millions of views on our video across Youtube and Meta.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was fluid and inclusive.
• Their process was very collaborative and inspiring.
• We've actualy adopted some of their excercises internally.
• Overall the whole project went very smoothly. 

What was your primary form of communication with Creatably?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their framework is strong and the process was fun and efficient.
• I loved how collaborative they all were.
• The end product was something we are proud of and has performed above expectations!

Are there any areas for improvement or something Creatably could have done differently?

N/A