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The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society, or the planet.

Our Mission

Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place.

Our New House of Brands

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  • Founded 2017

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