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Janice is a CPG marketing consultant specializing in early stage start-ups ($2-20mm revenue). Janice has 20 years of marketing experience and 10+ at VP level+ (all on the brand side). Now Janice works with founders and executives to develop the marketing strategy + tactics, set realistic budgets, level-up existing teams, and resource teams by sourcing freelancers, contractors, agencies, etc. Janice integrates into teams as a fractional CMO or works alongside other marketers as a consultant.
Janice has a passion for growing brands in emerging and disruptive categories and a history of reporting directly to CEOs / Founders. She has built marketing teams from ground-up at multiple companies. Recently transitioned to the service side as a fractional CMO and marketing consultant. More about consulting services here: janicegreenwald.com
Former FT Unilever, Rhythm Superfoods, Sabra, Bowery Farming, Kombrewcha (AB InBev).
MBA from Duke University with a concentration in Marketing. BA from Colby College with Economics Major, minor in Music. ------
Expertise in: - Start-ups - CPG - VC-backed consumer brands - Food & Beverage - Marketing Strategy / Brand Strategy - Marketing Plans (strategy + tactics) - Team building (from ground up) - Consumer Insights / Research - Brand Positioning / Rebrands - Commercial & Channel Strategy - Innovation / Pipeline - Field Marketing - PR / Influencers - Digital / Social Media - Content Marketing - Shopper Marketing / Trade Marketing / Trial Driving Tactics - Sales Support / Selling Materials / Sales Decks - Natural Channel, Conventional Channel, Mass, E-Commerce / Amazon - SPINS, IRI, Nielsen - Budget development and management
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
Freelancer
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Year founded
Founded 2022
Service Lines
- Branding
- 20%
- Market Research
- 20%
- Public Relations
- 20%
Select Focus Area
- Branding Focus
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- Brand strategy
- 50%
- Product branding
- 50%
- Market Research Focus
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- Shopper Marketing
- 100%
Industries
No Industries have been added yet…
Clients
No Clients have been added yet…
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