Contact 🔗 CPG Affiliate Partners
Get a custom proposal✅Pay-Per-Sale. 70% Net New. Lower CAC. Guaranteed
CPG Affiliate Partners runs performance-only affiliate programs for DTC brands. You pay for sales. Not retainers. Not impressions. Not promises.
Founded by Krik Angacian, who has +15 years experience in consumer goods. Starting his career an investment banker selling +$100 MM consumer brands, he started his first company 10 years ago pioneering the protein snacking industry building an 8 figure business. His second venture was a failed candy brand that struggled during the days of Meta and iOS tracking issues. The channel that did succeed however was affiliate. CPG Affiliate Partners was born as CEO's of some of the fastest growing consumer goods companies began asking for his help.
Every engagement carries three guarantees:
- CAC below your current Meta cost per acquisition
- ROAS above your best-performing paid channel
- 50%+ net new customers, verified through first-party data
If we miss, you walk. Day-to-day contract. Full escrow refund on unused CPA budget.
Why brands switch to us. Most affiliate agencies game the system. They count repeat customers as new, partner with coupon sites that hijack checkouts, and charge $8K-$25K monthly retainers regardless of performance. We enforce net-new verification with dynamic payout levers that auto-reduce publisher commissions if the rate drops.
The network. 2,000+ hand-curated publishers including Disney, Forbes, CNN, Capital One, NBC, BuzzFeed, Business Insider, Healthline, USA Today, and NY Post.
The track record. $100M+ in revenue driven for 200+ brands. Clients include Coinbase, Lowe's, Everyday Dose, Magic Mind, MTN OPS, SuperMush, and TruEarth. Average retention exceeds two years on a day-to-day contract, in a category where most agencies lock you in for 6-12 months. We prove our performance, every single day.
If your affiliate program is paying for customers you already have, we'll fix that or you pay nothing.
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Syosset, NY
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Year founded
Founded 2021
1 Locations
- Syosset , NY
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Our Story
We're the affiliate agency built by a founder who got burned by affiliate agencies.
Krik Angacian scaled a protein chip brand to 8 figures before iOS killed his next venture. He rebuilt on affiliate and saw every dirty trick: fake ROAS, coupon hijacks, retainers with zero accountability.
CPG is the answer. We earn when you earn. We ban coupon sites. We verify every net-new customer against your first-party data.
No retainers. No lock-ins. No BS.
What Sets Us Apart
Performance-Only Pricing Model
We don't charge retainers. Brands place their CPA budget in escrow and only pay when a verified sale is delivered. Cancel anytime, full refund on unused budget. Our average client retention is 2+ years on a day-to-day contract.70%+ Net-New Customer Guarantee
We verify every attributed sale against your first-party customer data using IP-match suppression. If the net-new rate drops below 70%, publisher commissions automatically adjust down via a dynamic payout lever.Tier-1 Curated Publisher Network
Access to 2,000+ hand-selected publishers including Disney, Forbes, CNN, Capital One, NBC, BuzzFeed, Healthline, and Business Insider. Coupon and loyalty sites are permanently banned from every program we run.Locations (1)
Contact 🔗 CPG Affiliate Partners
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