Courimo

BACKGROUND

Introduce your business and what you do there.

I am the vice president of sales for Carreli Jeans, one of Canada’s leading clothing brands. We’re wholesalers, and we’ve recently shifted our business to an online, direct-to-consumer approach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Courimo?

We saw an increase in the demand from our online consumers. We needed Courimo to help capitalize it and increase our online sales. We wanted to focus on paid advertising through Facebook, Instagram, and Google AdWords.

SOLUTION

What was the scope of their involvement?

Courimo first conducted a discovery phase to understand our goals and audience. We told them we wanted to increase our current 500 online customers by tenfold. Their team analyzed advertising platforms and figured out which approach would be the most cost-efficient for returns on our investment. In these early stages, it was a trial-and-error type of work to figure out our optimal solution. After two months, we decided to use a mixture of Facebook Ads and Google AdWords.

Currently, their team is fixing the analytical component of our website as our tracking pixel wasn't working properly. They're analyzing keywords used by our competitors and editing our content—targeting high-value words and removing inferior ones. They're working with our graphics team as well, creating advertising panels and other materials.

What is the team composition?

Their founder & CEO is our main point of contact.

How did you come to work with Courimo?

One of my assistants found them on LinkedIn. We interviewed around 40 different organizations for this project, comparing rates and workflows. We didn’t want to go with big corporate companies with hundreds of employees; We wanted a more personable relationship. Courimo's CEO was persistent and showed up to our office every 2–3 days with different results.

How much have you invested with them?

We invested around $8,000 thus far.

What is the status of this engagement?

We started in December 2017 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can’t share exact metrics because of privacy issues. However, we can accredit our tenfold growth of online sales volume and 1,000% increase in total sales to Courimo's excellent work. Their strategies are working and cost-effective. 

How did Courimo perform from a project management standpoint?

Because they are a smaller business, their founder is hands-on with our project. If we request an in-person meeting, he will come to our office within two hours with detailed presentations. We really appreciate their punctuality and speed, which critical traits for us. Their team will responsive immediate to our calls. They also provide reports on a two-week or monthly basis, depending on what I need. 

Prior to their involvement, we had no idea what we were doing. Because statistics fluctuate every day in online advertising, Courimo's expertise is critical. Their thorough explanations of our results relative to our spending help us understand how to improve.

What did you find most impressive about them?

Courimo processes everything through a single agent rather than having a giant, inefficient team and taking forever to get back to us. They make sure we understand that our ad money is being spent properly. They answer our questions quickly and provide a daily analysis to help us understand our results. Their CEO can actually explain the statistics instead of displaying nonsensical charts.

Are there any areas they could improve?

It’s still too early to say for this project but I haven't run into any problems thus far. Perhaps, as they continue to grow, they will probably need to employ more individuals.

Do you have any advice for future clients of theirs?

Online advertising may not be for all businesses, but they're definitely worth checking out for businesses looking for a smaller team.

BACKGROUND

Please describe your company and position.

I am the Property Management of Urban Pro Development

Describe what your company does in a single sentence.

Real estate development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Courimo to accomplish?

• Creation of multiple websites
• Implementation of availability on website
• Content creation

SOLUTION

How did you find Courimo?

Referral

Why did you select Courimo over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Courimo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure of working with Courimo on several projects, including the complete development of a new website from scratch. In addition, they enhanced three of our existing sites by adding essential features like live availability, dynamic menus, and high-quality content creation. The team's expertise and attention to detail throughout the process, and their work has significantly improved our online presence. We highly recommend Courimo for any web development needs

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Prospective customers can view live inventory directly on the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered the work on time and completed all tasks as required.

What was your primary form of communication with Courimo?

Virtual Meeting

What did you find most impressive or unique about this company?

They will asign a team to help you from A to Z.

Are there any areas for improvement or something Courimo could have done differently?

No everthing was great 

BACKGROUND

Please describe your company and your position there.

Mortgage Specialist for a Canadian financial institution

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Courimo?

Lead generation

What were your goals for this project?

Expand my network of partners/collaborations

SOLUTION

How did you select this vendor?

Online reviews, local reputation, cost/quality

Describe the scope of their work in detail.

Preliminary phone discussion followed by a face to face meeting to discuss strategies to reach my goal.

What was the team composition?

1:1

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I made quality contacts who now send me leads on a regular basis which has helped me grow my business significantly in my first year.

How effective was the workflow between your team and theirs?

Seamless! Prompt follow ups.

What did you find most impressive about this company?

We got quick results.

Are there any areas for improvement?

None in my opinion