Contact Cortexa Consulting
Get a custom proposalTechnical intelligence behind the agency
Cortexa Consulting is the technical intelligence partner behind marketing and
advertising agencies serving the technology sector. We also work directly with
brands and companies that need the same capability.
Agencies win technology clients on creativity and on relationships. What slows
them down is the technical depth underneath: research that moves as fast as the
market, AI advice that is honest about what works, and deliverables a client's
own engineers will respect. That is the gap we fill. The agency keeps the client
relationship and the craft. We supply the expertise behind it.
Three lines of work:
Cortexa Intelligence: AI-driven market and competitive research, shopper trends,
OSINT and signal monitoring, at the speed technology actually moves.
Cortexa AI: assessments, roadmaps, implementation and staff enablement. We build
AI that augments your people rather than replacing them, and we say plainly what
it will and will not do.
Cortexa Studio: technical writing, reports and presentation decks your clients
trust. The through-line from raw research to something you can put in front of a
room.
Front-end and technical delivery is available on request.
Cortexa was founded by Joe Coffman after more than 24 years as a U.S. Army Warrant Officer (CW4) in military intelligence and cyber. The tradecraft carries over: collect carefully, judge a source before quoting it, and say only what the evidence supports. The firm is based in West End, North Carolina, and works virtually with clients across the United States.
We publish Ground Truth, a plain-English explainer series on what is actually
real in AI, with every claim sourced.
Intelligence, applied.
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Min project size
$1,000+
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Hourly rate
$300+ / hr
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Employees
2 - 9
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Year founded
Founded 2026
- Market Research
- 45%
- AI Consulting
- 40%
- AI Expertise
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- Machine Learning
- 30%
- AI Consulting Focus
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- AI Strategy
- 45%
- AI Maturation
- 30%
- AI Deployment
- 10%
- Content Writing Services Focus
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- Technical Writing
- 70%
- Market Research Focus
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- Market Analysis
- 35%
- Market Research Data Analysis
- 30%
- Observational Research
- 20%
- Market Research Data Reporting
- 15%
- Advertising & marketing
- 50%
- Information technology
- 30%
- Business services
- 20%
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 30%
- Enterprise (>$1B)
- 20%
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Our Story
I spent 24 years as an Army warrant officer in military intelligence and cyber. Cortexa is the same job for a different customer. Agencies serving big tech companies (Fortune 100) and the like need someone who can read the technology, check the sources, and write it up so the client's own engineers don't wince. That's the business. I would rather tell you what I don't know than pad a deck.
What Sets Us Apart
24 years of intelligence tradecraft
The research discipline isn't borrowed from marketing. It's how I worked as an Army warrant officer in military intelligence and cyber: collect carefully, judge the source before quoting it, say only what the evidence supports.We work behind you, not beside you
You keep the client and the credit. Most of our work ships under someone else's logo. We'll join the call if you want us there, or stay invisible. What we won't do is go around you to your client.We tell you what AI won't do
Enablement first, and honest about the limits. If a pilot won't survive contact with your client's real data, you'll hear it from us before you hear it from them. That occasionally costs us the project.
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