Convertibles

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of RPS Water P.P.S., an e-commerce Shopify store for rural wells and water P.P.S.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Convertibles to accomplish for RPS Water P.P.S.?

We hired Convertibles for our Shopify store’s conversion rate optimization (CRO).

SOLUTION

Can you describe the scope of work Convertibles handled for your Shopify store? Please include the main deliverables if you can.

Convertibles runs monthly CRO projects where they test different features on our Shopify store to improve our conversion rate, interaction, and click-through rate. Currently, they’re working on a theme rebuild.

So far, we’ve tested cart drawers, gallery images, homepage sections, complete rebuilds with brand-new sections, and product detail page (PDP) features.

What is the team composition?

We work with 2–5 teammates from Convertibles.

How did you come to work with Convertibles?

We found Convertibles through an online search. We chose them because their thoughtfulness, audit presentation, and ideas for A/B testing were the most in-depth and interesting we found to partner with.

What is the status of this engagement?

We started working with Convertibles in March 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Convertibles has helped us improve one of our customer-favorite PDP pages, which didn’t have good button selection tools, resulting in a significant improvement in our conversion rate by at least 20%. We expect a big improvement from the theme rebuild project.

How did Convertibles perform from a project management standpoint?

Convertibles’ project management is good because they stay on top of communication. Each week, they send a wrap-up message with all our project update numbers. They also provide reporting sheets based on our store’s conversion rate and the specific projects they test.

Moreover, they use Test Buddy to keep track of the calendar of when projects are scheduled. They also provide details of those projects, mock-ups, and Figma boards. Overall, they’re really well-organized, so it’s clear what we’re doing, what’s coming up, what we’ve tested, and what’s worked and hasn’t worked in the past.

What did you find most impressive or unique about them?

Convertibles’ full team effort is impressive. We have a variety of specialists on the team who help us accomplish our goals. They’re self-starters who work on things in the background. They’re totally up for our requests and deliver briefs that we can go or no-go on. Everything has been prepped beforehand, including the design, Figma board, and report.

It’s a lot easier for us, given that we’re limited on our business side. We know they’re working in the background, so they support us without being a net drag on our resources.

Are there any areas they could improve?

There’s nothing Convertibles could improve on.