ConversionLab

ConversionLab operates as a boutique, founder-led CRO partner for B2B SaaS and tech companies. Instead of a standard agency model, this is a dedicated one-person operation. You work directly with a senior expert bringing 12+ years of experience to your business. There are no account managers, no handoffs, and absolutely no juniors. The sole focus is on maximizing the number of leads from your existing traffic and lowering customer acquisition costs.

Acquisition services

• Entry point: 5-day design project: Convert strangers into customers. I design and build a ready-to-launch landing page in five business days – delivered at a fixed price with a clear brief. Every element is tested until it earns its place.

• Growth path: SaaS CRO retainer: Ongoing A/B testing that builds on itself. Every winning test raises the baseline for the next. By running rigorous tests to a minimum of 95% statistical significance, I create compounding gains across landing pages, trial signups, and demo requests.

Retention services

• Entry point: Retention project: Convert customers to loyal ones. I identify and implement the highest-priority changes across your onboarding flows, trial-to-paid conversions, and pricing pages under a defined scope and fixed price to stop MRR leaks.

• Growth path: Ongoing retention optimization: Systematic testing applied at onboarding, activation, and renewal to continuously improve metrics and maximize customer lifetime value.

Technical methodology

I remove specific conversion blockers by integrating deeply with your core tech stack, including Unbounce, HubSpot, and GA4. Every test is rooted in a directional hypothesis and tracked against primary metrics like MQL and SQL conversion rates. I operate with strict statistical rigor and never stop tests early just because results look promising