ContentPros (formerly Gingerbread Marketing)

BACKGROUND

Please describe your organization.

We sell a B2B [business-to-business] prospecting solution that automates prospecting.

What is your position?

I am the content marketing team lead. I work on marketing operations, writing, promoting, and piloting content.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Gingerbread Marketing?

We're a French company that is trying to pierce the UK market. We knew we wanted to produce a large amount of valuable content that would interest our target audience of sales professionals. We wanted an agency that would help us generate leads in our target market using valuable content to draw people in.

SOLUTION

Please describe the scope of their involvement in detail.

Most of what we've done with Gingerbread have been articles that are featured on our site. We opted for four articles per month on agreed upon topics. There would be a bit of back and forth, and then Gingerbread would write up the text, create some visuals for us, integrate it into our WordPress site, publish, and do a little bit of promotion as well.

How did you come to work with Gingerbread Marketing?

I posted an ad online and Tommy Joiner, the head of Gingerbread, contacted us and gave a very effective and compelling reason to use his services. He took the time to look through our site and explain how his services could be complementary and useful for us.

After talking with them, we decided that they knew quite a bit about what we did and our general industry, B2B software, and automatic engagement. They had the expertise, were invested and were very responsive. For those reasons, we decided to go with them.

Could you provide a sense of the size of this initiative in financial terms?

It has been less than $10,000. We work on a month-by-month retainer.

What is the status of this engagement?

We are currently working with them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've only started working with them a couple of months ago [spring of 2016], so we're just now getting feedback. One of our SGRs said that she got a new inbound lead from a big account because of an article that they wrote for us.

How did Gingerbread Marketing perform from a project management standpoint?

Gingerbread Marketing is very on top of its project management. We collaborate with a platform called Teamwork. All the tasks and communication are centralized there. Deadlines are set out and clear for everybody.

What distinguishes Gingerbread Marketing from other providers?

We had some very specific requests for our marketing platform as far as integrations and how the leads would come into our system. They went out of their way to find a plug-in that would help us manage those leads. We found that willingness to go above and beyond very nice.

Is there anything Gingerbread Marketing could have improved or done differently?

It's always tough when you're producing a lot of content. There are always little typos or errors that slip through. While we understand that mistakes happen, we would love to see a little bit more editing on their end.