Concurate

BACKGROUND

Please describe your company and position.

 I am the Marketing Head of an patent search engine company.

Describe what your company does in a single sentence.
Our company is an AI-powered patent search engine that helps inventors, researchers, and businesses quickly identify prior art and improve patent quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Concurate to accomplish?

• Build brand visibility in the patent and innovation space.
• Drive inbound leads by producing bottom-funnel, high-intent content.
• Establish topical authority through case studies, blogs, and thought leadership.

SOLUTION

How did you find Concurate?

Referral

Why did you select Concurate over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Concurate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Concurate worked with us end-to-end on building inbound engine. Their scope included:

1. Researching high-intent topics around patent search, AI, and innovation to attract inventors, startups, and law firms.
2. Creating in-depth blogs, case studies, and educational resources tailored to audience.
3. Positioning as a trusted voice in the IP space through founder-led content and expert articles.
4. Optimizing each piece for discoverability (meta tags, internal linking, structured content).
5. Assisting with newsletters, LinkedIn posts, and cross-channel promotion to amplify reach.

Key deliverables:

1. A library of blog articles targeting bottom-funnel and mid-funnel searches.
2. Case studies highlighting impact for different user groups.
3. A structured content calendar aligned with product milestones.
4. SEO optimization of the site to improve ranking and visibility.
    
    

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Concurate’s work delivered clear progress:

1. Search visibility: began ranking on Google for high-intent keywords such as patent search tool, semantic prior art search, and free patent search.
2. Inbound leads: We started receiving a steady flow of inbound sign-ups from inventors, researchers, and patent attorneys.
3. Traffic growth: Organic traffic to our site and blog increased significantly within the first few months.
4. AI search presence: Our content began surfacing in AI search engines like ChatGPT and Perplexity, extending reach beyond traditional search.
5. Pipeline impact: The combination of SEO and content marketing turned website from a static brochure into an inbound engine that drives real user adoption.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Concurate delivered all content on time and kept us informed with a clear editorial process. Their communication was proactive, and they quickly adapted to our needs. The collaboration felt smooth and reliable from start.

What was your primary form of communication with Concurate?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Concurate was their deep understanding of both saas and intellectual property. They built content strategies around our users’ real pain points and AI-search visibility, which directly aligned with our mission.

Are there any areas for improvement or something Concurate could have done differently?

So far, our experience has been very positive. If anything, we’d love to see Concurate bring in even more benchmarking data from other SaaS companies, since those outside perspectives always spark fresh ideas for us.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of an information technology company 

Describe what your company does in a single sentence.

We're a trusted enterprise networking and cybersecurity partner that delivers end-to-end solutions with precision and speed.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Concurate to accomplish?

• Build a strong inbound marketing engine to consistently generate qualified leads.
• Develop a content strategy tailored to enterprise IT and cybersecurity buyers.
• Redesign and optimize the website to convert visitors into leads effectively.

SOLUTION

How did you find Concurate?

• Online Search
• Referral

Why did you select Concurate over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Concurate were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Concurate to help us build our inbound marketing engine from the ground up. Their team started by deeply understanding our business, target audience, and competitive landscape. Based on this, they designed and executed a complete content-led inbound strategy.

Key Deliverables included:

1. Content Strategy & Execution: A steady stream of bottom-funnel and mid-funnel blog articles targeting enterprise networking, cybersecurity, and managed IT keywords relevant to our buyers.
2. Website Development & Optimization: A redesigned website with clear messaging, optimized service pages, and conversion-focused CTAs.
3. SEO Implementation: On-page optimization, internal linking, and keyword alignment to improve organic visibility.
4. Thought Leadership Content: Case studies, playbooks, and customer-centric stories to position us as a trusted enterprise IT partner.
5. Analytics & Reporting: Regular tracking of rankings, traffic, and inbound leads to ensure we were moving toward measurable business goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we saw clear signs that Concurate’s work was moving the needle:

1. Website traffic growth: Our organic traffic began climbing steadily as newly published blogs started ranking on Google.
2. High-intent rankings: Several of our service keywords (like SD-WAN training, managed security services, and system integration in India) began appearing on page one.
3. Inbound leads: For the first time, we started receiving qualified inbound leads directly from our website (something we had not achieved consistently before).
4. Improved visibility in AI answers: Some of our pages also began surfacing in ChatGPT and Perplexity AI responses, extending our reach beyond Google.

Overall, Concurate helped us move from a website that was just an online brochure to a true inbound engine that generates pipeline.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Concurate’s project management was excellent. They worked with clear timelines and always delivered content and website updates on schedule. What stood out was their proactive communication. We never had to chase them for updates. They used structured content calendars, shared progress regularly, and adjusted quickly whenever we had shifting priorities.

What was your primary form of communication with Concurate?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Concurate was their deep understanding of B2B SaaS. Team know exactly how to create bottom-funnel content that attracts decision-makers and converts into leads.

Are there any areas for improvement or something Concurate could have done differently?

Scaling content output faster once the strategy is validated.